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Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others... 
 More than 100% ROI. 31% increase in brand awareness. 30% increase in web site traffic. 22% increase in online conversion rates. Does your search marketing agency hit those milestones? If so, you’re a “best in class” company according to a new Aberdeen Group study, What Does it... 
 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Says It’s Open To Search-Only Deal With YahooComing just 24 hours after the resignation of Yahoo CEO Jerry Yang, Microsoft CEO Steve Ballmer is... 
 Coming just 24 hours after the resignation of Yahoo CEO Jerry Yang, Microsoft CEO Steve Ballmer is saying publicly that Redmond is “open” to a “search collaboration” with Yahoo but not a total acquisition of the Sunnyvale company. The Wall Street Journal and Seattle PI... 
 Life is full of tough choices: Mac or PC? Mastercard or Visa? Bud Lite or Miller Lite? And choosing between two good options is never easy, as each has its own merits. Similarly, marketers have been faced with the same kind of tough choice when choosing their website design strategy: Enhance the... 
 The venerable local arts and entertainment guide Citysearch, which has in the last couple of years confronted a new generation of challengers (mostly notably Yelp), launched a broad redesign last night. The comprehensive new site introduces the ability to get more listings and content at the... 
 A New Odd Couple: Google, P&G Swap Workers to Spur Innovation from the Wall Street Journal reports that Google and Procter & Gamble are engaging in employee swapping. Google is known to have a very relaxed and free work environment, while P&G is known to have a very strict and rigid... 
 Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content. I spoke with Google’s Baris... 
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