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A 5-Step Summer Review for Your PPC Account 21 Aug 2013 | 02:26 am
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get y...
How to Create YouTube Video Ad Campaigns for Direct Marketing 21 Aug 2013 | 02:26 am
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more rele...
5 Content Marketing Tools for Better Planning, Management and Tracking 21 Aug 2013 | 02:23 am
In this era of content marketing, creating and maintaining an editorial calendar and managing all of your content assets are essential for implementing a successful content marketing program. Content ...
The Future of Content on the Search and Social Web 21 Aug 2013 | 02:23 am
If you had to bet your job on it, do you feel you could predict the future of content for your organization in the next 12 months? How about in the next 3 years? The technologies behind the search and...
How One Social Media Marketer Can Manage Millions of Fans and Followers 21 Aug 2013 | 02:14 am
There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expe...
How to Save Up to 50% on Your PPC With Quality Score 21 Aug 2013 | 02:14 am
In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one...
What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy 21 Aug 2013 | 02:14 am
Just a couple weeks ago, Tweet This! Share this on Facebook Share this on LinkedIn Post this to MySpace Stumble upon something good? Share it on StumbleUpon Share this on del.icio.us Digg this! Share ...
How to Make Visual Content for Social Media in 5 Minutes [Free Template] 21 Aug 2013 | 02:14 am
You’ve heard it before and you’ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more vis...
Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week 21 Aug 2013 | 02:14 am
This week in inbound marketing was kind of different than normal. Most weeks, there’s one or two new product announcements and cool case studies that marketers would want to hear about. This week, the...
L’Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan 21 Aug 2013 | 02:03 am
The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Tweet This! Share this on Facebook Share this on LinkedIn Post this to...
