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Key Insights from Impact.com’s Black Friday Consumer Report 15 Oct 8:32 AM (4 days ago)

Our partners at Impact.com recently released a fantastic article packed with consumer insights for the 2025 holiday shopping season, and the data confirms a shift we’ve been tracking for years: the Black Friday “day” is long gone. It’s been replaced by a months-long journey of research, discovery, and strategic purchasing.

Here are the key takeaways from their research:

Why This Data Validates a Strategic Approach

What’s our take on all this? Honestly, it’s a resounding confirmation that a strategically managed, diverse affiliate program is no longer optional, it’s the core of a successful holiday season.

This data isn’t revealing a new secret; it’s providing powerful validation for the strategic principles we’ve championed for years.

  1. The Affiliate Funnel IS the Holiday Funnel: With consumers starting research months in advance and consulting multiple sources, your affiliate partners are your front line. Top-of-funnel content partners and reviewers are introducing your brand to consumers in September and October, while loyalty and deal partners are helping close the sale in November. A successful program manages the entire journey, not just the last click.
  2. Partnership is the New Gatekeeper: The report proves that consumers trust authentic voices far more than traditional ads. Your brand’s success hinges on your ability to build strong relationships with content creators who genuinely connect with their audience. This isn’t about just activating hundreds of affiliates; it’s about empowering the right partners to tell your brand’s story effectively.
  3. Strategy Bests Reaction: The era of simply launching a big Black Friday discount and hoping for the best is over. The data shows you need a staggered, full-season promotional strategy that aligns with how consumers actually shop. This requires foresight, planning, and the ability to use data to make smart decisions—which is exactly where expert program management becomes a brand’s most valuable asset.

Ultimately, Impact.com’s research provides a clear blueprint for success: start early, build authentic partnerships, and manage the entire customer journey with a strategic, data-driven approach.

The post Key Insights from Impact.com’s Black Friday Consumer Report appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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In the News: Yamazaki Earns High Praise for Solving Small-Space Clutter 9 Oct 8:48 AM (10 days ago)

For anyone who has ever played a game of “cabinet Tetris” in a small living space, the search for the perfect storage solution is constant. It’s a universal challenge: how do you keep your essentials accessible without sacrificing precious counter space to clutter?

That’s why we were so excited to see a fantastic article from writer Lara Walsh at Apartment Therapy highlight one of Yamazaki Home‘s most elegant solutions: the Three-Tier Sliding Drawer Seasoning Rack. The piece celebrates the organizer as a “small-space miracle worker,” and it perfectly captures the brand’s philosophy of blending minimalist design with maximum functionality.

A “Miracle Worker” for Kitchen Counters

The article details how the author, inspired by lifestyle creator Sarah Colussi, discovered the organizer’s power to “contain all of her clutter.” It praises the rack’s smart design, which leverages vertical space with a slim 5-inch width, creating a “mini cabinet’s worth of space” right on your counter.

Walsh highlights the high-quality steel construction and the thoughtful details—like a top shelf for spices and deep drawers for taller items like cooking oils—that make the organizer both beautiful and incredibly practical. The piece also notes its versatility, suggesting it works just as well under a sink, on a bathroom vanity, or in a laundry room.

The Art of Intentional Design

What this feature so brilliantly captures is that Yamazaki Home products aren’t just storage; they are instruments of visual decluttering. In today’s homes, especially in smaller apartments, every item needs to justify its place. Their organizers do more than just hold things, they transform a chaotic space into one that feels calm, organized, and intentional.

This reflects a deeper consumer trend. People are moving away from disposable, single-purpose items and are instead willing to invest in high-quality pieces that solve a real problem and elevate their environment. The article declares the organizer “well worth the splurge,” reinforcing the idea that good design is a valuable, long-term investment in your home.

A Sleek Solution to a Common Problem

Yamazaki Home has always been dedicated to creating thoughtful, beautiful solutions for modern living. This feature wonderfully illustrates how the right design can make a massive impact on our daily lives, turning a cluttered counter into a corner of calm.

We’re thrilled to see their work recognized and celebrated.

You can read the full article at Apartment Therapy to learn more about this brilliant storage solution.

The post In the News: Yamazaki Earns High Praise for Solving Small-Space Clutter appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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AI Just Skipped the Click: Why Attribution Is More Broken Than Ever 8 Oct 9:53 AM (11 days ago)

As many of you reading already know, OpenAI announced its new “Buy in ChatGPT” capability, a feature that lets users discover and purchase products directly inside a chat. The release sounded like just another incremental AI upgrade. But if you work in marketing, partnerships, or affiliate, it should stop you in your tracks.

For years, attribution was messy but at least visible: you could see a click, a referral string, a partner ID, a pixel fire. That gave you a sense, however imperfect, of which channels drove discovery and which closed the sale. 

Now? Consumers can ask, “What’s the best pillow for side sleepers?” and ChatGPT not only recommends one but lets them buy it instantly. No click. No redirect. No affiliate ID. No trace.

Convenient for the consumer. Efficient for the brand. A nightmare for anyone who helped influence that decision.

AI Doesn’t Invent Recommendations… It Consumes Them

Let’s state the obvious: ChatGPT isn’t making up these product recommendations out of thin air. It’s trained on the very content that publishers, creators, and affiliate partners have been building for decades; SEO buying guides, long-form reviews, YouTube breakdowns, TikTok comparisons, newsletter placements, etc.

That’s the fuel AI learns from.

Yet when it delivers a recommendation and closes the sale inside the chat, none of those original sources receive a penny. No traffic. No commission. Not even acknowledgement.

It’s like letting someone copy your homework and then watching them win the scholarship.

Attribution Was Always Messy, Now It’s Blindfolded

Let’s be honest: attribution has always been more art than science.

Even before AI, survey data and analytics rarely matched. Ask a customer how they heard about you and they’ll give one answer; your platform data will tell you another. That gap was tolerable because at least you could see a trail of interactions and debate how to weight them.

AI-powered purchasing introduces a new reality: influence without evidence. No click, no referral string, no session trail, just discovery happening in the dark. And if influence can’t be observed, it can’t be rewarded. Which means publishers and creators — the people powering discovery — slowly lose incentive to produce the very content AI relies on.

Stop Treating Data as a North Star, It’s a Compass

Here’s the directive part: If you optimize your marketing strategy solely around what your analytics platform credits, you’re not optimizing for growth, you’re optimizing for convenience.

Consumers don’t behave in straight lines. They read a review on a blog, see an influencer on Instagram, get a text from a friend, forget about it, and two nights later might ask ChatGPT for a recommendation and buy instantly. Guess which channel gets credit? Usually “Direct” or “Email.” Sure it does.

This is why it’s more important than ever for brands to keep investing cross-channel. Cutting a channel because your tracking under-credits it doesn’t make you efficient. It makes you invisible. AI can only recommend you if you show up consistently across the ecosystem that trains it.

Think of marketing in these scenarios now as three layers: Discovery (content/affiliate/PR), Decision (AI), and Conversion (checkout). If you only fund the last layer because that’s what your data shows, you’re starving the first two, and soon the decision layer won’t even include you.

We’ve Adapted Before and We Can Do It Again

This isn’t a crisis. It’s an inflection point. The affiliate and partnership space has survived privacy changes, cookie loss, mobile tracking nightmares, and endless attribution debates. This is the next evolution, except this time the disruption is coming from platforms above us, not inside the industry.

The only realistic path forward is collaboration between the players who actually operate in the trenches:

Nobody can solve this alone but together, we can at least demand models that don’t erase value.

Potential Paths Forward, Not Final Answers

A few starting points worth exploring:

Immediate Actions

Future Collaborations

None of these are perfect. They’re not meant to be. Perfect shouldn’t be the goal. Progress should be.

The Bottom Line

I’m not worried about AI displacing affiliate marketing. I’m worried about measurement becoming so narrow that AI quietly replaces credit before it replaces influence.

Because if AI is going to become the world’s smartest digital salesperson, then the people who supplied it with product knowledge in the first place deserve to be part of the revenue equation.

If we get this right, AI won’t diminish partnerships, it’ll make them stronger. Because when AI recommends your brand before the click? That should be worth something, too.

The post AI Just Skipped the Click: Why Attribution Is More Broken Than Ever appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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In the News: How TerraCycle is Making “Unrecyclable” a Thing of the Past 7 Oct 10:34 AM (12 days ago)

We’ve all stood in front of the recycling bin, holding an empty chip bag or a used coffee pod, wondering, “Can this even be recycled?” For most everyday items, the answer is a frustrating “no,” and into the trash they go. But what if there was a better way?

A recent article by Leah Stodart at Mashable gives readers a window into TerraCycle, a company we admire that’s tackling this exact problem. They’ve built an innovative business model around recycling the “unrecyclable,” and their journey offers powerful lessons for any brand looking to build a more sustainable and loyal customer base.

What is TerraCycle?

As the Mashable article explains, TerraCycle is a recycling company that has created a platform for items that traditional municipal facilities can’t handle. Think deodorant tubes, contact lens packaging, and snack wrappers. Consumers can participate in two primary ways: through free, brand-sponsored mail-in programs (for brands like Gillette, Colgate, and Brita) or by purchasing a “Zero Waste Box” for broader categories of waste.

The process is straightforward: you collect the items, pack them in a box, and use a prepaid shipping label from TerraCycle’s website to send them off. TerraCycle then turns that waste into raw material for new products, effectively closing the loop on consumption.

A Masterclass in Shared Value

From a strategic standpoint, TerraCycle is more than just a recycling company; it’s a brilliant partnership platform built on the principle of shared value. The brand-sponsored programs are the core of this genius. By funding the recycling of their own hard-to-process packaging, brands like Hasbro, Ziploc, Tom’s, Kroger, and Gerber (among many others) are doing something incredibly smart: they are taking direct responsibility for their product’s entire lifecycle.

This isn’t just good PR—it’s a powerful tool for building customer loyalty. It tells consumers, “We understand the waste problem, and we’re investing in a solution alongside you.” In an era where consumers are increasingly drawn to brands that align with their values, this proactive approach creates a deep, meaningful connection that goes far beyond the initial transaction. It transforms a point of frustration (waste) into a positive brand interaction.

The Partnership Marketing Connection

TerraCycle’s model is a perfect real-world example of partnership marketing in action. The relationship between TerraCycle and a sponsoring brand is symbiotic and results-driven, much like a successful affiliate program.

The sponsoring brand is essentially partnering with TerraCycle to offer a valuable service to their shared audience—the end consumer. This collaboration drives a specific, positive action (mailing in recyclables) that enhances the brand’s reputation for sustainability and social responsibility. Just as an affiliate partner authentically promotes a product to their audience, TerraCycle provides a platform that allows brands to authentically live out their commitment to the environment. It’s a win-win-win: the brand builds equity, TerraCycle grows its mission, and the consumer feels empowered.

Innovating for a Better Future

TerraCycle’s success proves that some of the biggest business opportunities are hidden within our biggest challenges. By reframing a problem like waste into a platform for collaboration, they’ve created a model that is both profitable and purposeful. It’s a powerful reminder that the strongest brand-customer relationships are built when companies and consumers work together toward a shared goal.

We’re inspired by their work and the forward-thinking brands that partner with them.

Check out the full article on Mashable to learn more.

The post In the News: How TerraCycle is Making “Unrecyclable” a Thing of the Past appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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One Tweak, 761% MoM Growth 3 Oct 7:51 AM (16 days ago)

Implementing the right strategy is crucial in an affiliate program. Knowing when and where to optimize can turn small adjustments into game-changing results. On behalf of our client in the apparel industry, our team recently partnered with two key publishers to expand reach and accelerate performance.

By diversifying CPAi opportunities across the channel—ranging from niche content partners to deal and cashback sites, as well as influencer networks—we created a balanced approach that tapped into multiple customer touchpoints. This diversification not only expanded brand visibility but also ensured consistent growth across different affiliate models.

One of the most impactful moves was negotiating a targeted CPA increase. This strategic investment led to 214.85% month-over-month revenue growth with one publisher. With another, a separate optimization, tailored to the partner’s unique audience and promotional strengths, delivered an even more impressive 761.52% month-over-month growth.

These results highlight the importance of flexibility and precision in affiliate management. By leaning into publisher strengths, making data-driven decisions, and being willing to adjust CPA where it makes sense, we were able to accelerate growth quickly and sustainably for our client.

At the end of the day, affiliate success isn’t just about adding partners, it’s about building the right partnerships, making the right optimizations, and continually aligning with both client and publisher goals.

If you’re ready to transform your affiliate program and achieve similar results, let’s talk! Reach out to us at gethelp@jebcommerce.com or schedule time to discuss your needs with us.

The post One Tweak, 761% MoM Growth appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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Affiliate’s Quarter-Trillion Dollar Future and the AI Threat to Attribution 29 Sep 12:12 PM (20 days ago)

Our CEO, Jake Fuller, was recently featured in a forward-looking eMarketer report on the state of affiliate marketing (membership required), and the timing couldn’t be more critical. The affiliate channel is more powerful than ever—projected to drive over $215 billion in e-commerce sales this year alone on its way to nearly $290 billion by 2028.

Yet, as the channel reaches new heights, it faces its most significant disruption yet: the rise of generative AI.

The AI Challenge to Attribution

The core value of affiliate marketing has always been its measurability. Brands invest in the channel because they can track performance and measure return. As generative AI and chatbots become a primary tool for consumer discovery, that fundamental value is being challenged.

When a user gets a product recommendation from an AI and makes a purchase, how is that tracked? How do we attribute value to the content partners that informed the AI’s response? This is the central problem.

As Jake noted in the eMarketer piece, this is a critical issue that demands immediate attention:

“Brands still say, ‘I want the ability to track and measure these efforts against our KPIs.’ Everybody’s unit economics depend on being able to track and attribute affiliate transactions.”

Without a clear path to attribution in an AI-driven world, the performance-based model that underpins the entire industry is at risk.

Our Perspective: A Call for Proactive Innovation

This isn’t a doomsday scenario; it’s a call to action. The affiliate industry has always adapted, and this time is no different. Now is the moment for brands, agencies, publishers, and technology platforms to collaborate on new standards and solutions for attribution.

At JEBCommerce, we are committed to navigating this complexity head-on, ensuring our clients are positioned to thrive in the next era of digital commerce. The future of affiliate isn’t just about growth—it’s about building a resilient, measurable, and intelligent channel ready for what’s next.

The post Affiliate’s Quarter-Trillion Dollar Future and the AI Threat to Attribution appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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In the News: How a Simple Idea Became a Sustainable Style Icon 28 Aug 10:45 AM (last month)

It’s a story many founders dream of: turning a moment of everyday frustration into a globally recognized, mission-driven brand. For S’well founder Sarah Kauss, that moment was a sip of warm water on a hot day. It sparked an idea that would not only reshape the reusable water bottle industry but also offer a masterclass in brand building, strategic pivots, and the power of partnership.

A recent feature by The Mobile Rundown on MSN beautifully captures this entrepreneurial journey, and we were thrilled to see our client, S’well, highlighted for their incredible story. It’s a powerful reminder that the most successful brands are often built on a simple desire to create something better.

An Idea Born from Experience

As detailed in the article, Sarah Kauss’s journey with S’well began not in a boardroom, but on a hike in 2009. Fueled by a vision for a bottle that was both beautiful and functional, she bootstrapped the company with $30,000 of her own savings. The early years were a testament to her grit, managing everything from design to shipping as a one-woman operation.

The article follows S’well’s explosive growth, from its initial launch in 2010 to landing in thousands of Starbucks stores by 2012 and achieving $47 million in sales by 2015. It also candidly covers the challenges of hypergrowth, the strategic sale to Lifetime Brands in 2022, and the brand’s continued commitment to innovation and purpose.

Our Perspective: The Strategy Behind the Style

Beyond the inspiring founder story, S’well’s success reveals two critical strategic lessons that we see as vital for any growing brand.

First is the brilliant pivot from leading with mission to leading with design. The article notes that early sales were slow when the focus was purely on environmental messaging. The game changed when Kauss positioned S’well bottles as fashion accessories, making customers “accidental activists.” This is a masterclass in understanding customer motivation. While purpose is a powerful differentiator, the user experience and product appeal are what often drive the initial purchase. The sustainability mission then becomes a deeply resonant reason for brand loyalty.

Second is the wisdom of scaling with intention. The article highlights a moment when S’well’s rapid growth outpaced its internal systems, forcing the team to “hit pause” and rebuild their infrastructure. This is a challenge we see many successful brands face. Passion and a great product can ignite growth, but a scalable foundation—in logistics, technology, and team structure—is what sustains it. It’s a pragmatic approach that ensures long-term health over short-term chaos.

The Partnership Mindset

One of the most powerful themes in S’well’s story is the strategic use of partnerships, from major retailers like Starbucks and Target to nonprofit collaborations with UNICEF. This mindset of leveraging trusted relationships to expand reach and build credibility is the very heart of a success.

For brands today, this same principle applies. A diverse partner mix—including influential content creators, niche bloggers, and major media sites—can amplify a brand’s message in an authentic way. These partners, much like S’well’s retail collaborations, provide warm introductions to new audiences who are ready to listen. It proves that when you build a brand people believe in, the right partners are eager to help share that story.

A Lasting Ripple Effect

S’well’s journey is a powerful example of how vision, persistence, and smart strategy can create a brand that truly makes a difference. It underscores the importance of knowing your customer, building a solid foundation for growth, and embracing collaboration.

We’re proud to partner with a brand that not only leads with innovation but also inspires the business community.

You can read the full, inspiring feature by The Mobile Rundown on MSN here.

The post In the News: How a Simple Idea Became a Sustainable Style Icon appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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JEBCommerce welcomes the Sweet Zzz Mattress affiliate program! 26 Aug 7:34 AM (last month)

Sweet Zzz Mattress leads the charge in creating exceptional sleep experiences, crafting mattresses that prioritize both quality and comfort. Established with a commitment to eco-friendly and safe materials, this brand sets itself apart by going the extra mile to ensure sustainability in all its products. Their mattresses are crafted using natural and organic materials, appealing to environmentally conscious consumers looking to invest in their health and well-being. Over the years, the company has diligently built a reputation not just for the quality of their products, but for their innovative approach to sleep science. Recognized for providing exceptional customer service, Sweet Zzz Mattress invites potential clients and strategic partners to discover a brand where the blend of expertise and approachability fosters a new standard in sleep technology.

Why publishers should join

Join the Sweet Zzz Mattress affiliate program and partner with a brand committed to exceptional sleep quality and sustainability. As an affiliate, you will showcase mattresses handcrafted from natural and organic materials, attracting an audience that values eco-friendly living and health-focused investments. This program not only features competitive commissions but also aligns you with a brand renowned for its innovative sleep science and stellar customer service. Let’s collaborate to elevate consumer sleep experiences and drive measurable success together!

Sweet Zzz Mattress affiliate program details

How to get started

Join on Impact today! Or, if you’d like to learn more about Sweet Zzz Mattress, Impact, or have any questions, simply email us at SweetZzz@jebcommerce.com for a personal response from the program management team.

The post JEBCommerce welcomes the Sweet Zzz Mattress affiliate program! appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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JEBCommerce welcomes the TerraCycle affiliate program! 18 Aug 11:47 AM (2 months ago)

Imagine a world where trash finds its way back into the circle of life, evolving from discarded waste to valuable resources. Enter TerraCycle, a pioneer in the realm of eco-innovation. Since its inception in 2001, TerraCycle has transformed the way we think about recycling. It’s not just about tossing a bottle in a blue bin; it’s a movement to eliminate the very concept of waste. With initiatives spanning 21 countries, TerraCycle partners with some of the biggest brands and retailers to collect traditionally non-recyclable items like pens, toothbrushes, and even cigarette butts. They turn this waste into raw materials for new products, all while educating and inspiring action across communities and corporations. TerraCycle is a living testament to the power of sustainable innovation, marrying creativity with environmental stewardship, and demonstrating that collective action can create a sustainable future.

Why publishers should join

Join TerraCycle’s affiliate program and become a pioneering partner in the fight against waste. As an affiliate, you won’t just earn commissions, you’ll inspire communities and motivate other change-makers while turning ‘trash-to-treasure’ into an engaging narrative. Ready to add sustainability your affiliate brand portfolio? Let’s recycle the future, together.

TerraCycle affiliate program details

How to get started

Join on Rakuten Advertising today! Or, if you’d like to learn more about TerraCycle, Rakuten Advertising, or have any questions, simply email us at TerraCycle@jebcommerce.com for a personal response from the program management team.

The post JEBCommerce welcomes the TerraCycle affiliate program! appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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JEBCommerce & Impact.com Drive 15x ROI for Yamazaki Home 24 Jul 9:06 AM (2 months ago)

What happens when a great brand is held back by a stalled affiliate program? A transformation story unfolds! We are incredibly proud to be featured in a new case study with our partners at Impact.com, showcasing the phenomenal turnaround of the Yamazaki Home affiliate program.

The results? An incredible 15x ROI and a 576% surge in revenue in just six months!

From Overwhelmed to Overjoyed: The Strategy

When we began our partnership, Yamazaki Home faced a common but critical challenge: a backlog of nearly 600 potential partners and no clear strategy for growth. Our first step was to bring clarity to the chaos.

We implemented a strategic plan focused on recruiting quality, brand-aligned partners and reactivating dormant high-performers. The key was leveraging the powerful technology of the Impact.com platform. We used advanced attribution tools to identify and prevent attribution theft, ensuring top-funnel content partners were properly valued and rewarded. This combination of hands-on strategic management and best-in-class technology turned the program from a bottleneck into a powerful growth engine.

This success story is a testament to the power of a true partnership between a forward-thinking brand, an expert agency, and a leading technology platform. We are thrilled with what we accomplished together for Yamazaki Home.

Get the full case study at Impact.com.

The post JEBCommerce & Impact.com Drive 15x ROI for Yamazaki Home appeared first on JEBCommerce. Please contact gethelp@jebcommerce.com if you have questions.

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