The Wholesale House to Close Florida Warehouse 17 Oct 8:22 AM (yesterday, 8:22 am)
One of the largest car audio distributors, The Wholesale House, based in Hicksville, Ohio announced it will close its Jacksonville, FL warehouse after 30 years. Operations will be folded into the company’s Ohio facility. The Florida warehouse will close December 31, 2025. Mark Weatherhead, Executive VP-CFO said, “We’re consolidating to try to operate more efficiently… […]
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Mid City Intros New ModeLock for Porsche 17 Oct 8:15 AM (yesterday, 8:15 am)
Press Release (UNEDITED) CHICAGO– Mid City Engineering, a leading provider of innovative accessories for the luxury vehicle market since 1999, today announced the release of ModeLock, a new series of drive mode memory modules designed for select Porsche models. The ModeLock module bypasses Porsche’s factory default of starting vehicles in “Normal” drive mode, allowing drivers […]
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My Wish List for SEMA 16 Oct 6:52 AM (2 days ago)
By Mr. Retail All of us have had “wish lists” of products we hoped vendors would make, stop making, or change. Since SEMA is coming up, I was asked to write about things I wish I could see at the show. So here’s my answer: more vehicle specific audio solutions. Most of us by now […]
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BOSS Elite Names New Distributor 16 Oct 6:01 AM (2 days ago)
PRESS RELEASE (UNEDITED): OXNARD, CA- BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Palmyra, Penn.-based DAS Companies, Inc. its new partner for the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, and Virginia territory, effective immediately. “The northeast is an important and […]
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Firstech Canada Names Director of Sales 16 Oct 5:52 AM (2 days ago)
Press Release (EDITED): Firstech Canada is pleased to announce the appointment of Benjamin Riboreau as Director of Sales and Strategic Operations, effective immediately. Benjamin will lead national sales strategies, strengthen key customer relationships, and spearhead business development initiatives across Canada to continue the company’s growth and market presence. “I’m thrilled to join Firstech Canada and […]
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2025 dB Drag Racing Finals: Triple-Location Showdown 16 Oct 3:58 AM (2 days ago)
The 28th Annual dB Drag Racing Finals came to life October 11–12, 2025, across three synchronized venues in Birmingham, AL; Fresno, CA; and Spruce Grove, AB. With 134 participants, a coast-to-coast judging crew, and a global livestream on dBTV.com, this year’s Finals pushed boundaries and bass in every direction. See more at the 12-Volt Community […]
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Massive Audio Lowers Prices as it Updates Full Lineup 15 Oct 4:13 AM (3 days ago)
Massive Audio said it is reducing pricing to pre-tariff levels as it upgrades its full line up. Where certain products previously carried 10–15 percent price increases to offset tariffs, the new Massive Audio lines “restors aggressive street pricing without compromising performance or build quality,” said the company. Massive Audio has been replacing its lines since […]
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Uconnect Update Leads to Stranded Cars 14 Oct 8:21 AM (4 days ago)
By James Chevrette and Amy Gilroy Retailers may want to reach out to their Jeep Wrangler 4xe hybrid customers and warn them of a recent Uconnect infotainment system problem. Stellantis pushed out an over-the-air telematics update this past weekend for Uconnect in the 4xe hybrids, which resulted in bricking the entire vehicle. Cars lost power […]
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Toyota Adds SiriusXM 360L in New RAV4 14 Oct 8:11 AM (4 days ago)
Press Release (EDITED): NEW YORK – Toyota and SiriusXM today announced that SiriusXM with 360L will make its Toyota debut in the all-new 2026 RAV4. SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment system. SiriusXM with 360L is available as part of the latest-generation Toyota Audio Multimedia system […]
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Kia EV6 Subwoofer Problem 13 Oct 7:56 AM (5 days ago)
The subwoofer in the Meridian premium audio system in the Kia EV6 is out of phase, according to reports, resulting in compromised bass. However, a Reddit user published an easy DIY fix that takes less than 5 minutes, reports Autoblog. The subwoofer in the EV6, an electric SUV, can be fixed by reversing the speaker’s […]
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IASCA 2025 World Finals Winners Announced 13 Oct 5:28 AM (5 days ago)
See info on the 12-Volt Community Hub page.
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Lessons of a 22-Year Old Rep 10 Oct 7:36 AM (8 days ago)
By James Chevrette New kid on the block, 22-year-old Sam Sutton of Crossover Marketing, WA, one of the youngest reps in the 12-volt industry,.shares his lessons for the next generation of account representatives. Typical of a Gen Z’er, one of the first hurdles for Sutton was the phone. “I grew up on three-word answers using […]
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Not All Watts are Created Equal 9 Oct 1:09 PM (8 days ago)
Don’t Get Caught Up in the Numbers!
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Sundown Launches Brick & Mortar Brand 9 Oct 7:42 AM (9 days ago)
Sundown launched in July, a selective car audio sub-brand aimed primarily at brick and mortar retailers. The Horizon brand offers amplifiers and subwoofers to be followed eventually by speakers, additional subwoofers and other products. The only online retailers sanctioned to sell Horizon at this time are Crutchfield and Pro Audio Center. Crutchfield signed on with […]
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Maxxsonics Expands Rep Network 9 Oct 7:31 AM (9 days ago)
Press Release (EDITED) : Libertyville, IL – Maxxsonics, maker of audio solutions for Mobile, Powersports, and Marine applications, is proud to announce the addition of new sales rep firms to expand coverage and support for dealers across key U.S. territories — ALPHA Sales Group and High Altitude Sales. For the Western U.S., Maxxsonics has partnered with […]
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ZZ2 Officially Launches in the UK 9 Oct 7:10 AM (9 days ago)
Press Release We are proud to celebrate our official arrival in the UK, a highly demanding and respected market known for its pursuit of high-performance automotive technology. We invited installers, dealers, and various industry experts to the event, held at Dhillon’s Brewery in Coventry. Several of our solutions for the European market were presented – […]
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Metra to Intro New All-in-One Audio Kits at SEMA Show 8 Oct 9:12 AM (10 days ago)
Metra Electronics will introduce new all-in-one audio systems at the SEMA Show, including truck-specific models for the Toyota Tacoma, Jeep Gladiator, and Ford F-150. The systems include amplifiers, subwoofers and speakers, and vehicle-specific plug-and-play amplifier interfaces to match the specific trucks. It expands the company’s line of all-in-one systems first introduced last year. More details […]
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PAC Ships New AmpPRO Interfaces 7 Oct 8:28 AM (11 days ago)
PAC is expanding its AmpPRO amplifier interface line with two new models for Ford and General Motors trucks and SUVs. The model AP4-FD32 covers select 2025 and newer Ford vehicles with B&O A2B factory amplified systems, and the AP4-GM81 covers select 2023 and newer General Motors vehicles equipped with BOSE A2B systems. AmpPRO allows installers […]
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Modus Brings Cybertruck to Electrify Expo 7 Oct 8:26 AM (11 days ago)
Press Release: Oxnard, CA—Modus is proud to announce it will exhibit and demo audio systems at the upcoming Electrify Expo, held at Nassau Coliseum on Long Island Oct. 17-19. On the heels Modus of Electrify Expos in Seattle, San Francisco, and Chicago, Modus will once again feature its award-winning 2024 Tesla Cybertruck build at the […]
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AudioControl Intros Epicenter Micro PRO 7 Oct 7:23 AM (11 days ago)
Press Release (UNEDITED): St. Petersburg, FL — AudioControl, the award-winning leader inhigh-performance audio solutions, has officially launched The Epicenter Micro PRO, anext-generation bass restoration processor and line output converter engineered forthose who believe bass isn’t just heard—it’s felt. Built on the legendary legacy of The Epicenter® bass processor, The Epicenter MicroPRO turns up the dial […]
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