Discover the 2025 Hobo SEO Quadrilogy. Based on the Google leak & DOJ trial, this evidence-based framework covers strategic, technical, and AI SEO for 2025.
Read the full article here Hobo SEO Quadrilogy 2025 – A New Library for a New Era © Copyright 2006-2025 Shaun Anderson
The black box is broken. The blueprints are here. Download Hobo Technical SEO 2025 – a free eBook for senior SEOs. Built on the Google leak + DOJ trial evidence. No fluff. Just facts.
Read the full article here Hobo Technical SEO 2025 – Free SEO Ebook © Copyright 2006-2025 Shaun Anderson
Explore the first evidence-based SEO audit framework post-Google leak. This definitive guide maps E-E-A-T to leaked Google attributes, creating an actionable strategy aligned with Google's core engineering principles.
Read the full article here The Definitive Guide to SEO Audits post-Google Leak © Copyright 2006-2025 Shaun Anderson
Discover a new, evidence-based SEO strategy based on the Google Content Warehouse leak. This guide explains how ranking systems like Mustang and NavBoost, along with signals for site authority and content effort, fundamentally change on-page optimisation for serious practitioners.
Read the full article here The Definitive Guide to On-Page SEO after the Google Leak © Copyright 2006-2025 Shaun Anderson
Unlock "Topical Authority" in SEO! This report reveals Google's shift to quantitative "relevance" (T* score) & a blueprint for dominance. Master E-E-A-T, content architecture & AI for long-term success.
Read the full article here Topical Authority: Site Radius & Site Focus Score from the Google Leak © Copyright 2006-2025 Shaun Anderson
This is a preview of Chapter 5 from my new ebook - Strategic SEO 2025 - a PDF which is available to download for free here.. Perhaps the most impactful revelation from the trial was the detailed exposition of the Navboost system.
Read the full article here Navboost : How Users Rank Websites In Google © Copyright 2006-2025 Shaun Anderson
An analysis of the leaked Google system, QualityCopiaFireflySiteSignal, reveals how it likely detects "scaled content abuse." Learn what site-wide signals, like content velocity and user engagement, Google uses to enforce its spam policies.
Read the full article here What is ‘Firefly’? Google’s Scaled Content Abuse System: QualityCopiaFireflySiteSignal © Copyright 2006-2025 Shaun Anderson
The ultimate ranking factor is the demonstrated ability to satisfy user intent, and the CrapsData model is the primary record of that satisfaction.
Read the full article here The CRAP System: How Users Shape Google Results © Copyright 2006-2025 Shaun Anderson
E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trust, serves as a conceptual model for what Google deems valuable to its users.
Read the full article here E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, and Trust © Copyright 2006-2025 Shaun Anderson
Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.
Read the full article here The Definitive Guide to Image Alt Text Best Practices for SEO & Accessibility © Copyright 2006-2025 Shaun Anderson
For the last few months, I’ve been down a rabbit hole. Like many of you in the SEO world, I’ve been obsessively tracking the bombshells that came out of the US Department of Justice’s antitrust trial against Google. It started with a focus on the SEO gold: sworn testimony from executives like Pandu Nayak finally ... Read more
Read the full article here United States DOJ v. Google LLC: Federal Antitrust Case 2020-2025 Summary © Copyright 2006-2025 Shaun Anderson
This article discusses optimising internal links on your website to maximise indexation and ranking in Google.
Read the full article here The Definitive Guide to Internal Linking: A Strategic Framework, Post Google Leak © Copyright 2006-2025 Shaun Anderson
Google's Goldmine system is a universal quality engine for SERP elements. It pits your title tag against your H1, body text & more. The winner is chosen by AI (BlockBERT) and real user clicks (NavBoost). Your tags are just one candidate in the race.
Read the full article here What Is ‘Goldmine’? Google’s Quality Judge For SERPS Leaked © Copyright 2006-2025 Shaun Anderson
This article is about optimising your website title tags for Google. It includes best practices sourced directly from official Google webmaster documentation and observations and opinions by the author.
Read the full article here The Definitive Guide to Title Tag SEO Best Practices post Google leak © Copyright 2006-2025 Shaun Anderson