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Crain’s Chicago Business Features Leapfrog Online’s Helene Rosenblum: Smarter Marketing via Big (and Small) Data 22 Jul 2013 | 09:36 pm

Leapfrog Online Vice President of Media and Analytics Helene Rosenblum lent her expertise to this week’s Crain’s Chicago Business Focus section, Smarter marketing via big (and small) data. The article...

Mastering Enhanced Campaigns: Leapfrog Online’s Tim Ossmo Discusses Challenges and Opportunities in Google Hangout on Air 17 Jul 2013 | 01:18 am

Leapfrog Online Vice President Tim Ossmo shares his insights on Google Adwords’ Enhanced Campaigns this week as part of Google’s Hangout on Air, a series of live sessions with digital agency leaders o...

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Kantar Leverages Visible Data to Stream Insights in Real-Time on their Website visibletechnologies.com 8 Aug 2013 | 10:34 pm

Kantar is one of the largest and most well-regarded global research firms today. They focus on finding data-driven insights and helping their clients around the world drive business impact from those ...

Kantar Leverages Visible Data to Stream Insights in Real-Time on their Website cymfony.com 8 Aug 2013 | 10:34 pm

Kantar is one of the largest and most well-regarded global research firms today. They focus on finding data-driven insights and helping their clients around the world drive business impact from those ...

Data-Driven Marketing: Insights from the AppNexus Innovation Summit datadrivesmedia.com 30 Apr 2010 | 04:11 am

The AppNexus Innovation Summit in San Francisco last week attracted a compelling concentration of smart minds from the most innovative firms in the display advertising ecosystem.  An early highlight c...

DATA driven Targeting – Strengthening Display to become more effective alternate to search ijsid.wordpress.com 5 May 2012 | 08:29 pm

DATA Driven Targeting is the latest buzz in the APAC Digital Media Ecosystem and is being positioned as Display Advertising 2.0, clearly adding armour to display banner advertising channel long going ...

Why Managing Your Brand through Mobile Channel Matters? zinmobi.com 6 Jul 2012 | 07:25 pm

While implementing a data-driven process to reach consumers with personalized and relevant content through multi-channel marketing activities, including mobile, is a primary driver of Best-in-Class ma...

Francine Martindale: Data vs. Insights- Getting the Whole Picture by Using Our Reports heardable.com 23 Jun 2013 | 01:14 pm

There is no doubt that Big Data is a huge talking point right now in the Marketing industry.  Everyone wants to track more channels, see their campaign results instantly, and get more and more data.  ...

#SocialVideo: Now Bigger and Better milyoni.com 26 Jul 2013 | 03:09 am

ShareThis If a picture is worth a thousand words, what do dots tell you? In Milyoni’s case, everything. Thanks to Regan, our data-driven VP of Social Science, we’re able to give detailed insights in...

Webinar: Nurturing Leads in Financial Services sitecore.net 18 Jul 2013 | 11:00 pm

Whether your service is strictly online or a combination of channels, advanced engagement techniques such as multi-channel personalization, data-driven optimization, and tracking engagement across all...

Cablevision, Dir. Campaign Mgmt, complete lifecycle of data driven multi-channel marketing campaigns kdnuggets.com 30 Nov -0001 | 12:00 am

Responsible for designing data driven multi-channel marketing campaigns and managing them thru the complete campaign lifecycle (plan, test, execute, measure and refine).

Lead-Generating Social Channels: Paving the Way to Revenue socialmediaanswers.com 23 Jul 2013 | 07:00 pm

With social, marketing professionals are under increasing pressure to master the art of real-time, data-driven, personalized marketing that’s consistent in each channel in order to generate qualified,...

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