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Email Marketing to the Millenials 15 May 2009 | 03:00 pm
Understanding generational differences and what it means to marketers is a topic that continues to fascinate me. See this article from B2B Magazine, called Marketing to Millenials. It's a concise rea...
Unsolicited B2B Email - SPAM or Not? 10 Feb 2009 | 04:00 pm
Ever since CAN-SPAM came out, I've been struggling to answer this question: Since unsolicited email to business-people is not prohibited by CAN-SPAM regulations, is this a viable lead-generation acti...
