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GMail Tabs – Email Marketers Don’t Panic! 27 Jul 2013 | 12:43 am

Feathers seem to have been ruffled by the appearance of the new Gmail tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email newslette...

Marketing Myths You Should Ignore 13 Jul 2013 | 07:29 am

Marketing myths are just excuses to not market your business As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing my...

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B2B versus B2C: an online community taxonomy blog.emoderation.com 21 Aug 2013 | 04:15 pm

Online communities are not a new phenomenon, but they are now capturing the hearts and minds of social media users around the globe.  There seems to be an online community for every walk of life or gr...

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter 10kweb.com 5 Feb 2012 | 01:42 pm

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent st...

Marketing to B2C vs B2B – why are they different? b2cpromotionalservices.wordpress.com 23 Jul 2011 | 03:48 am

When you make decisions about your website design, marketing or promotional activity it is important to think through what sector you are in B2B or B2C. Who are your customers and how do they buy? Wh...

CMO’s Agree on the Positive Impact of Social Media for Sales and Marketing ambrkingsalesandmarketing.blog.com 30 Aug 2012 | 09:41 am

Bazaarvoice recently released a survey that further supported the effect of social media on a company or business’ sales by asking 100 CMOs (Chief Marketing Officers) from different B2B and B2C compan...

Three content marketing lessons from B2Cs zoominfoblogger.wordpress.com 30 Jul 2013 | 06:39 pm

Preface - Historically, marketers have approached B2B and B2C marketing strategies very differently. But the past decade has witnessed some key technological developments and trends, such as Internet ...

Website Magazine : The New B2B Buyer - A Lot Like B2C shopvisible.com 5 Jul 2013 | 10:05 pm

There was a time where marketing to consumers was vastly different than marketing to other businesses. And, while that time has not elapsed completely, there's a lot for B2B companies to learn from th...

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