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6 Key Skillsets B2B Marketing Managers Need in Their Team mathmarketing.com 12 Aug 2013 | 04:45 am

With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done. What skillsets do marketing managers need in their team? read...

The Ranking Benefits Of Squidoo Lens Creation georgesayler.org 8 Apr 2011 | 05:08 pm

Squidoo is a great content site and if you are creating lenses about your site’s services, you can pull in many targeted visitors. But you need to know that not everyone is succeeding with marketing o...

The Benefits of Bitly frontlineperspectives.com 21 Jul 2011 | 01:25 am

B2B social media marketers know that short URLs are a necessity. You’re constantly limited with how many characters you have for Twitter, Facebook, LinkedIn, etc. But the power of a long URL, with tra...

B2B Marketing Tips: Integrating Online Content with Offline Tactics dhcommunications.com 3 Jun 2013 | 05:09 pm

Last spring I needed to replace a broken fan. I drove to Home Depot and studied the various types of fans offered. The Vornado packaging caught my eye due to the product benefits listed on the box. I...

Marketing Automation Stats 2013 nurturehq.com 23 Jul 2013 | 05:17 pm

By now you must have heard a lot about marketing automation, its benefits, best practices and all. You won’t be surprised to know that it is the fastest growing area in B2B world. It not only improves...

Leverage LinkedIn to Benefit Your Brand bloggingprweb.com 1 Aug 2013 | 11:58 pm

An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal Li...

4 Must-Have Elements of Any B2B Content Marketing Strategy socialfulcrum.com 20 Aug 2013 | 05:11 am

“Content Marketing” is incredibly important for brand positioning, search engine optimization, and lead generation/conversion. Although the benefits of a content marketing strategy have been widely do...

B2B Marketers Benefit from Customer Reviews greatb2bmarketing.com 1 Jul 2013 | 08:34 pm

Myron Berg, the FMP partner who heads our online marketing strategy, wrote a great article titled Driving More B2B Leads with Help from Customer Testimonials and Online Reviews, about how to use custo...

B2B Social Media Benefits | Involvement marketingdirectorblog.com 27 Aug 2013 | 06:13 pm

There is an awesome article that all marketers working with social media must read, How B2Bs Are Working Social for Leads, eMarketer – August 26, 2013 This article looks at how B2B companies are incor...

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