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Avril Lavigne shares the screen with the Sony Xperia in her latest music video 22 Aug 2013 | 11:51 pm

Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the ...

Rentrak acquires iTVX 20 Aug 2013 | 04:17 pm

Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the impo...

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