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Please Don’t Leave Me: Why customer retention is more important than customer acquisition 12 Aug 2013 | 08:22 pm
No doubt if you’ve been languishing in the marketing world long enough, you’ll have heard the hoary axiom that it costs more to acquire a new customer than to maintain an existing customer. A study b...
Where the hell am I going to get enough content from? 8 Aug 2013 | 08:08 pm
So: You’re sold-out on content marketing… You’ve made the business case to the CMO that you need to start doing it… You appreciate that content is as much a tool for data and insight teams, as well...
More brand publishing related news:
Erik Du Plessis, \"The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand\" jewelgirl-searchingforfamilybranches.blogspot.com 22 Mar 2012 | 11:05 pm
Erik Du Plessis, "The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand" Publisher: Kogan Page | ISBN 10: 074946125X | 2011 | PDF | 272 pages | 3.5 MB
Brands and Branding hotcopy.co.za 2 May 2011 | 07:11 am
We were privileged to be part of the creation, launch and growth of the Brands and Branding online portal – an extension of the annual Encyclopaedia of Brands & Branding published by Affinity Publishi...
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space publishing2.com 27 Oct 2009 | 03:26 am
Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This i...
Quanzhou Legion unveiled the International Sporting Goods Show colgoods.com 13 Jun 2012 | 03:15 pm
Recently, the 30th China International Sporting Goods Fair came to an end, the collective appearance of this body Fair, Anta, 361 °, Shu, Quanzhou local leading enterprises, or brand publishing or dis...
“Social by SproutLoud” Launches, Offering a Social Media Management … – Virtual henrytaira.com 29 Jul 2012 | 07:33 pm
• Facebook • Twitter • Delicious • Digg • StumbleUpon • Add to favorites • Email • RSS SproutLoud debuts automated Social Media Management Platform to help brands publish, manage and measure social m...
New Research: Organize for Content altimetergroup.com 25 Apr 2013 | 09:00 pm
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, ...
FHM South Africa - June 2013 magazines.eklablog.com 21 May 2013 | 06:19 pm
FHM South Africa - June 2013 PDF | 132 pages | 106.30 Mb | English FHM (For Him Magazine) is the world's leading magazine for men brand, published in over 20 languages in 26 editions across 40 count...
Publish Men’s Palo Classic Fit Denim qqbay.net 27 Aug 2013 | 11:33 am
Publish Men’s Palo Classic Fit Denim – $17.00 Publish Men’s Palo Classic Fit Denim – $68 $17.00 Brand: Publish Crisp denim, mid-rise, button fly, front trouser and coin pockets, 2 back patch pocket...
Why Red Bull's a king of content (and you're probably a pauper) wheresthesausage.typepad.com 31 Jul 2013 | 01:26 am
Sitting in Heathrow airport I came across Red Bulletin, the monthly magazine by Red Bull. Flicking through it got me thinking about the whole area of content creation and brand publishing. Content c....
What Does The Future Hold For Content Marketers? webprobusiness.com 16 Apr 2013 | 06:07 pm
It’s a pretty compelling question: What is the Future of Content? What’s in store for content marketing? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared...
