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– NextMark - Tools for Media Planning, Media Sales, and Ad Operations
NextMark Now Enables Private Deals for Direct Ad Buys 23 Aug 2013 | 05:00 pm
NextMark today unveiled new features in its Digital Media Planner tool that enable media planners to record and utilize private advertising deals when creating their media plans. Keeping track of spe...
The Unexploited Middle 22 Aug 2013 | 02:18 am
Programmatic Direct technology will make it easy for the demand side to exploit this rich pocket of quality inventory. I recently sat through some great presentations on “programmatic direct” media b...
