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Please Don’t Leave Me: Why customer retention is more important than customer acquisition 12 Aug 2013 | 08:22 pm
No doubt if you’ve been languishing in the marketing world long enough, you’ll have heard the hoary axiom that it costs more to acquire a new customer than to maintain an existing customer. A study b...
Where the hell am I going to get enough content from? 8 Aug 2013 | 08:08 pm
So: You’re sold-out on content marketing… You’ve made the business case to the CMO that you need to start doing it… You appreciate that content is as much a tool for data and insight teams, as well...
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Tyrannie de la visibilité, "fatigue" mémétique et limites du "keep it simple be stupid" entretiens-du-futur.blogspirit.com 21 Feb 2013 | 12:58 pm
Je suis assez régulièrement prés d'une centaine de blogs consacrés au marketing (Webmarketing, Inbound, Content, Marketing Automation, SEO...) dont 80 % sont anglo saxons consacrés au marketing et je ...
MIPTV 2012, the world’s entertainment content market janson.com 4 Jan 2012 | 05:12 am
MIPTV 2012 is right around the corner — April 1st through 4th, in Cannes. 11,500 participants… 4,000 buyers… 1,550 exhibitors… 100 countries… As MIPTV’s website says… “MIPTV is the greatest gatherin...
Seducing Your Customer: Principles of Conversion Content Marketing regalix.com 25 Apr 2012 | 01:22 am
Marketers are using content to convert prospects into buyers , while enhancing post-sale customer experience. But are they missing out on using it in ways that matter?
12+ Million Views and Counting.. How Content Marketing Goes Viral brentcsutoras.com 27 Mar 2012 | 01:25 am
I have spoken for years about the merits of using content marketing to help quality content get a lot of visibility, social signals, and possibly go viral. Recently I wrote an article about the succes...
How Dan Bradbury Automates The Marketing Of His 7 Figure Business yourinternetbuddies.com 10 Dec 2011 | 01:21 am
Click Here To Register Your Free Place At The Marketing Automation Event Of The Year
Content Marketing with Youtube Videos internetwebsitemarketing.info 20 Aug 2011 | 01:33 am
Besides the traditional text articles, blogmasters should consider presenting a mix of video and audio content to keep the reader interested. Most of the world’s internet users now have broadband inte...
Content Marketing and Social Media – Push your whole RSS feed or use selective content sharing? loadedpress.com 6 Nov 2010 | 06:03 am
As everyone knows, blogging is a great way to create and share fresh content with your audience and build your SEO. Once you have created your content for your website or blog, it is important to shar...
How to Improve Your Marketing Automation ROI sales-lead-insights.com 24 Oct 2011 | 09:39 pm
Effective B2B marketing processes plus automation yield outsized returns A recent research study by Sirius Decisions (sponsored by Marketo), Calculating the Return on Marketing Automation, shares a f...
Content Marketing influencepeople.com 1 Nov 2011 | 10:24 am
Content marketing is very important in today’s world, especially for small businesses. Those that embrace the changing world of marketing are the ones that go on to succeed. Influence People can h...
Big Social Data: The Intersection of Tiger, Tocqueville, and Content Marketing stagirainc.com 20 Apr 2012 | 06:29 am
Summary: Content strategy insights from big social data mining. Tactical Value: Regardless of platform, regardless of the focus of your social content and conversations, regardless of your business o...
