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Ex-minister splurged R370k on rentals 27 Aug 2013 | 03:49 pm

Former communications minister Roy Padayachie burnt more than R370 000 of taxpayers’ money on rental cars in a four-month period, public service & administration minister Lindiwe Sisulu said in parlia...

FNB rolls out new ATMs 27 Aug 2013 | 02:46 pm

First National Bank is rolling out a new range of ATMs called Slimline that it says are capable of delivering digital banking in retailer environments at remote locations where the volume of business ...

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Mobile Owners Prefer SMS Promotions, says the DMA mobifi.com 12 Jan 2012 | 04:49 am

Mobile owners in the UK, Germany and France prefer to receive SMS-based promotions over any other mobile channels, according to research published by the Direct Marketing Association (DMA). The study...

Joined-up marketing to joined-up people dmionline.net 30 May 2012 | 11:42 pm

Chairman of the UK Direct Marketing Association, Scott Logie (pictured), is a top marketer. . . and also a consumer. Here’s his dual view of our industry. For possibly the first time in history, the ...

Email Marketing solution from Redhead Media redheadmedia.co.uk 17 Jan 2010 | 03:44 am

Email delivers the highest return-on-investment of any other marketing vehicle, averaging £57 return for every £1 spent. - Direct Marketing Association. Redhead Media is celebrating the launch of a m...

Direct Marketing Doesn’t Have to Suck gillin.com 7 Oct 2011 | 02:38 am

Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I go...

Ginsu Knives Guru a Great Inspiration to Medicare Advantage Plans finelight.com 13 Jul 2012 | 12:00 am

The pioneer behind selling Ginsu knives on television, Barry Becher, passed away last week. It was just a few years ago when I spoke at the Direct Marketing Association with my colleague from Humana a...

Mobile Owners Prefer SMS Promotions, says the DMA mobifi.com 11 Jan 2012 | 11:49 pm

Mobile owners in the UK, Germany and France prefer to receive SMS-based promotions over any other mobile channels, according to research published by the Direct Marketing Association (DMA). The study,...

Direct Marketing Doesn’t Have to Suck gillin.com 6 Oct 2011 | 10:38 pm

Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got...

Big data et réseaux sociaux : les grandes tendances du salon de la DMA mdm.typepad.com 31 Oct 2012 | 08:52 pm

Mon compte-rendu de la DMA 2012 sur le Journal du Net. Fondée en 1917, la Direct Marketing Association est la plus importante association mondiale dédiée au « Data Driven Marketing ». Son salon annuel...

Graduating from Email Marketing to Marketing Automation optinprofitsinfo.org 9 Dec 2012 | 07:01 am

Join Jon Miller, Marketo’s VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn: – What really causes people to convert through em...

Direct Mail Versus Email Marketing: Who Wins the Battle? thedirectmailman.com 17 Apr 2013 | 07:40 am

The Direct Marketing Association reports that direct mail marketing is 10 to 30 times more effective than email.

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