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Cyber Monday: Tarnish Your Brand, Slash Profit, & Kill Customer Loyalty, All in 24 Hours 26 Nov 2012 | 07:37 pm
Ah, Cyber Monday is here: the peer pressure fueled day when all retailers mutually agree to cut their profits and encourage their customer’s addiction to discounts and promotions. I know that sounds a...
5+ Principles of Social Media Copywriting 19 Apr 2012 | 10:41 am
Anytime a new medium comes along, we bring along the baggage of an old medium. Case in point, social media. When I peruse the Facebook pages of the world largest brands, I’m struck by how inappropriat...
