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askaaronlee.com – Ask Aaron Lee — Social media, Business, Marketing tips for the little guys

Social Media Only Comes in One Speed 12 Jul 2013 | 08:25 pm

Social media is getting faster by the minute. Today, it is getting so competitive that brands and businesses are continuously thinking outside the box on how they can produce content that matches the ...

Twitter screwed up with Vine 1 Jul 2013 | 12:41 am

Usually when a hot, new social network, app, software or even e-books turn up in town I’ll be one of those geeky guys who would immediately download it, try to get an invite or use them right away. H...

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CROSS MEDIA ATTRIBUTION mediacontacts.com 25 May 2012 | 01:46 am

Building bridges across Paid, Owned and Earned Media to optimize media mix efficiencies and effectiveness Increased fragmentation of the media space and constant innovation in the digital media space...

Countdown to Timeline #getinfrontofit bvk.com 30 Mar 2012 | 07:43 am

Welcome to the 1st in my daily series of Tout vlog’s- I’m looking forward to filling you in on all the great Earned Media campaigns and initiatives we’re working on here at BVK>Word- and hopefully ent...

Earned Media’s Global Takeover gurumediasolutions.com 24 May 2011 | 10:09 am

“This paper isn’t about digital; it is about opportunity – the opportunity that the mass migration of consumers to social media presents brands: to reallocate their marketing budget to reflect this sh...

POEM : à quoi rime votre communication ? tribuneexperts.com 22 Jul 2011 | 03:08 am

Le concept de communication anglo-saxon POEM (Paid, Owned and Earned Medias) est apparu il y a deux ans, pour rapidement gagner en popularité. On n'en trouve étrangement que peu de traces dans les méd...

Paid, Owned en Earned media & het rendement online-marketing-blog.nl 26 Jan 2012 | 12:57 am

Verschillende soorten media Er wordt in de online wereld veelal een onderscheid gemaakt tussen paid, owned en earned media: Paid media: dit zijn betaalde advertenties waarvan jij als bedrijf volledi...

Earned Media or Cash Register Ringing? Social Media Says Cha-ching! medhealthassist.com 23 Sep 2010 | 06:23 pm

Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than eve...

L’evoluzione degli owned media: gamification, branded aggregators, e poi? lafra.it 22 Jun 2011 | 06:11 am

Non è la prima volta che parlo di Owned Media in questo blog. Nel lontano gennaio 2009 spiegavo la differenza concettuale tra Owned, Bought e Earned Media […] l’interesse del mercato si è spostato d...

Coke weighs in on Earned Media ROI. notaspublicitarias.wordpress.com 25 Oct 2009 | 02:12 am

Carol Kruse – Vice President, Global Interactive Marketing at The Coca-Cola Co. develops interactive marketing programs and experiences for Coca-Cola’s global brands around the world. Here, Ms. Kruse ...

Finding and Harnessing What’s Next in Earned Media scribemedia.org 25 Feb 2012 | 05:23 am

The above video interview is from the Effie Awards judging event in NYC. Sponsored by To increase the value of their earned media relationships, brands will better partner with customers to create i...

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