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Love Your List: 4 Creative Ways to Build Direct Marketing Lists for B-to-B Campaigns 4 Jun 2013 | 07:00 pm
Most B-to-B marketers are drawn to practices that are simple and proven to work. In a deadline-driven, fast-paced world, marketers need to rely on proven techniques to avoid paths that might cause the...
How PR Launched the Computer Industry 6 Mar 2013 | 12:21 am
From Apple’s “1984″ Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on advertising. Or did it? “This 1946 photograph shows...
