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New Horowitz Data Benchmarks TV-Related Web/Social Media Behavior; One In 5 Consumers Start Watching A Show After Hearing About It Online horowitzassociates.com 3 May 2012 | 02:53 am

(Larchmont, NY):  The 19th annual State of Cable and Digital Media study, which has just been released to study clients, documents the extent to which social media is transforming the way TV viewers h...

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