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Engineering the Digital User Journey Part 2 12 Nov 2012 | 08:09 pm

In the second of a series of blog posts exploring the components of a successful User Journey, we explore Audience Mapping and Content Planning. Specifically how are these disciplines applied to organ...

Change is coming to marketing and the answer is as simple as understanding the user’s journey 19 Oct 2012 | 04:27 pm

Once upon a time, there was just advertising. The purpose of advertising was to create demand for things. Advertising had a geeky relative called the Yellow Pages. The Yellow Pages was different as it...

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Advertise With Us realbrightmedia.com 11 Jun 2011 | 06:21 pm

Connect with consumers that are interested in your product or service through our advertising platform. If you are looking for targeted Actions, Acquisitions, Leads, or Sales, we deliver. We continue ...

How to Target Affluent Facebook Users semvalet.com 31 Mar 2011 | 05:39 am

Facebook as an advertising platform can be difficult for some marketers to wrap their heads around. If there is no literal “interest” in Facebook’s targeting interface some marketers will wipe their h...

Twitter Advertising Guide – Advertise on Twitter twittwer.com 3 Feb 2012 | 04:29 pm

Sponsored Tweets is a Twitter advertising platform that connects advertisers with tweeters. The site provides robust targeting and detailed analytics. How SponsoredTweets Works 1. Create an Opportun...

How To Get Hired for a Journalism Job Using Facebook Advertising newmediabytes.com 6 Feb 2010 | 08:34 am

Why Use Facebook Advertising? Only because it’s the most powerful advertising platform when it comes to targeting! Seriously, you can get in front of nearly anyone at company…. because… well, they pr...

MGID launches advanced GEO-targeting features blog.mgid.com 8 Oct 2012 | 02:16 pm

MGID Inc., the leader in digital marketing announces the launch of its Advanced GEO-Targeting System® features, which allows advertisers to push the limits realizing maximum potential from their ad-ca...

MediaPost Publications Mojiva Debuts Tablet Ad Network, Targets ... adnetwork.com 15 Oct 2012 | 05:31 pm

With tablet adoption growing rapidly and the format showing promise as an advertising platform, mobile ad network Mojiva on Monday announced it is launching what it ...

Location Is Key For Your Keywords myadwordsexpert.com 2 Feb 2013 | 04:00 am

You may have heard of the term “geo-targeting” or “geo-segmentation.” This is in relation to a website advertising campaign which is focused on targeting specific location. You may wonder why this is ...

Salesforce & Exact Target: Don’t Stop Thinking About Tomorrow crmhelpdesksoftware.com 19 Jun 2013 | 01:47 am

At the last Dreamforce 2012, I mocked the so-called "Marketing Cloud" because all they had was a strong social media monitoring platform (Radian6) and a Facebook advertising platform (BuddyMedia). Whe...

Twitter is Developing Geo-Targeted Ads for Retailers | Digital – Advertising Age biz-zoom.com 22 Jun 2013 | 01:16 pm

As soon as the end of the year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to ...

Understanding FB Ads – 3 Essential Keys terryduff.com 9 Apr 2013 | 06:00 pm

Understanding FB Ads – How To Suck In Leads Without Breaking The Bank FB is one of the BEST advertising platforms that exists online today. For one reason… Your ability to target your audience with...

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