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Leaving Amadeus and taking a break from blogging 28 Mar 2011 | 09:35 am
It’s been an amazing six years working for Amadeus – I’ve learned a lot and had a great time in the process, but after occupying a variety of mainly airline e-commerce related roles in both Madrid and...
Tnooz: Understanding bounce rates and unfriendly airline mobile websites 25 Mar 2011 | 12:29 am
Tnooz have put up an article written by me looking at data from six airlines and the various bounce rates from different mobile phone operating systems. The results highlight wide differences not only...
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Are loyalty programs worth belonging to? elliott.org 24 Aug 2013 | 10:00 am
Aleksandar/Shutterstock It’s time to question one of the most basic tenets of travel: Everyone should participate in an airline loyalty program. A tectonic shift in the world of travel rewards is fo...
Airline Loyalty Is Fleeting jumpseatnews.com 20 Aug 2013 | 06:21 pm
Source: USA Today Author: Charisse Jones When it comes to airline loyalty programs, fliers may be a bit fickle. A new survey by the professional services firm Deloitte, found that 66% of business tr...
Travel rewards: How to earn your dream vacation faster twortw.com 2 Oct 2012 | 08:56 am
How many of you are a member of a loyalty program? I’m willing to bet that it’s a good number. There are a number of programs, and the list is constantly growing. Pavlov was right—we love rewards. So ...
How to improve your changes of airline upgrade twcl99.com 18 Oct 2012 | 12:24 pm
There are ways to improve your chances of getting an airline upgrade. If you have not try before here are some tips to share with you 1. Be loyal They are called loyalty programs for a reason: airline...
Growing Your Business Online with Loyalty Programs cdeee3.org 27 Jan 2013 | 02:46 pm
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, ...
Travel Industry Looking to Evolve Loyalty Programs, Possible Move towards Gamification? bigdoormedia.com 15 Mar 2013 | 12:45 am
When people talk about loyalty programs, one of the first examples used is airline mileage programs. Not only have these mileage loyalty programs been around for ages, but customers often feel as thou...
Social Rewards, Fan Loyalty, and Growing Your Fan Base paciolan.com 13 Jun 2013 | 05:38 am
Date: June 18, Tuesday Time: 10-11am PT (1-2pm ET) »Register here We invite you to join us for an upcoming industry webinar to discuss social rewards and fan loyalty programs. We’ll hear from leading ...
Social Rewards, Fan Loyalty, and Growing Your Fan Base paciolan.com 18 Jun 2013 | 10:08 pm
During this industry webinar, we discuss social rewards and fan loyalty programs. You’ll hear from leading institutions that are developing and leveraging rewards programs to aid organizations’ effort...
Infographic – 3 Reasons Loyalty Programs Grow Your Business angelinvestmentnetwork.net 9 Aug 2013 | 09:32 am
This infographic really highlights the importance of customer loyalty marketing and really focusing on your existing customers. Data show that loyal customers, those who visit stores at least ten time...
JetBlue’s TrueBlue Badges Reveal the Increasing Relevance of Airline Social Loyalty Programs simpliflying.com 16 Aug 2013 | 01:33 am
A Festering Problem Loyalty programs are a key element of airlines’ marketing strategies, especially for the promotion of their premium services. However, they have inherent “imperfections” that both...
