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fructus-gmbh.de – Fructus GmbH – Christoph Kappes

Facebook-Debatte 10 Dec 2011 | 07:52 am

Heute erschien in der WuV ein Text von mir zur Frage, wie stark sich Unternehmen auf Facebook engagieren sollten. Mir scheint die Strategie vieler Unternehmen nicht gut durchdacht zu sein. Auf jeden F...

Aktuelle Themen 2 Sep 2011 | 07:04 am

Außerhalb meiner Beratungstätigkeit gesellen sich zu den Publikationen um Internetthemen zunehmend auch solche, die mit den sozialen, medialen und politischen Veränderungen zu tun haben, die das Inter...

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RIDING THE HYPE CYCLE chuckoconnor.blogspot.com 6 Jun 2011 | 04:56 am

Pursuing creativity leads me to experience an idea that dominates my imagination which moves me to make something with this idea. The making is often accompanied by invited (and too often unsolicited)...

Wie wirkungsvoll ist Werbung auf Facebook tatsächlich? wirkung-von-internetwerbung.de 21 May 2012 | 09:12 pm

Spätestens seit letztem Jahr ist der Hype um Facebook so groß, dass nahezu jedes Unternehmen eine eigene Seite dort eingerichtet hat und versucht, den Trend zu nutzen und neue Kunden zu gewinnen. Aber...

Predicting The Future of Social Media… dannygalic.wordpress.com 14 Jul 2009 | 10:42 am

…is very hard, especially when the trend is at the top of it’s hype cycle. One should still attemtp to do it – separating hype from real value proposition can be a useful mental exercise, even at the ...

Life Cycle lulzcovers.com 15 Jul 2012 | 02:56 pm

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Martijn Brouns, Marketing Director INDG indg.nl 3 Jul 2012 | 07:18 pm

As Augmented Reality (AR) has passed the peak of the hype cycle, it is time to focus on business-led applications that provide consumers with useful solutions. For B2C commerce, AR can definitely enha...

A lire - Gartner Hype Cycle for Emerging Technologies 2012 maximegarrigues.com 14 Aug 2012 | 09:37 pm

It’s a tradition since I’m blogging. Every year in august, I’m waiting for the new edition of the Hype Cycle for Emerging Technologies, edited by Gartner. Here is the 2012 one that has just been publi...

12 Facebook Marketing Mistakes Every Small Business Should Avoid mulemanagement.com 7 Sep 2012 | 12:05 pm

As a small business owner you’ve probably heard the hype that Facebook now has over 950 million active users with over 550 million of those users being active daily! Clearly with these impressive stat...

Analytics is Not New! soaguru.com 21 Jan 2013 | 11:05 pm

As we collectively climb up the hype cycle towards the peak of inflated expectations for analytics, and I think this can be argued for many industries and applications of analytics, a bit of historica...

985 words about ramen anti-mega.com 4 Dec 2012 | 01:47 am

Ramen, then. Whilst burgers go deep into the trough of disillusionment in London (there are 3 burger places opening in Soho just this week), we’re into the hype cycle with ramen. Ittenbari opened a fe...

Subscription Management On The Rise - The Hype Cycle for E-Commerce is Out avangate.com 16 Aug 2013 | 05:00 am

The Hype Cycle is basically an analysis of emerging new technologies �their evolution, how they gain acceptance from early adopters, progress through various ups and downs before gaining mass adopti...

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