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10 Tips to Build an Influencer Marketing Campaign 23 Aug 2011 | 09:53 am
I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. While it’s not a new concept to treat ...
What GM Teaches Us About Social Media ROI 25 Jul 2011 | 05:50 pm
General Motors recently announced that they figured out how to track social media ROI. Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, amo...
