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Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation 7 Apr 2012 | 01:50 am
A few weeks ago, I published a series of blog posts that ask the question, “Why don’t marketing leaders manage ‘demand’ as an operational process.” I noted the core challenge for many B2B marketing l...
Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads 28 Mar 2012 | 05:22 am
My latest column on DemandGen Report, “Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads,” appeared today. It opens: We’re at a crossroads in modern B2B demand generation. Fif...
