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Some principles of editing and content development 22 Jul 2013 | 02:36 pm
I edit a lot. In particular: I edit my own blog posts. An important part of my consulting practice is editing marketing communications. I also edit romance novels,* because: Linda Barlow, one of t...
Faith, hope, and clarity 10 May 2013 | 07:23 pm
Some principles of enterprise IT messaging. 0. Decision makers are motivated by two emotions above all — fear and greed. In the case of enterprise IT, that equates roughly to saying they want to buy ...
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Reach the Right Audience backads.com 8 Jan 2009 | 11:27 pm
Get the right response from the right customers. You don’t want to reach out to just anyone with your marketing messages, you want your messages to touch those people most interested in what you’ve go...
Increase Your Site Visitors Using Video Marketing mlmsuperlinks.com 4 Feb 2012 | 04:42 am
Tweet Video marketing continues to improve as the ways to market on the internet develop more rapidly everyday. It can add a face to your marketing message and if you want to market on the internet, ...
Marketing in the Palm of Their Hand caedec.com 7 Mar 2012 | 07:21 am
The placement of a marketing message is as important as the message itself. Businesses now have a way to literally put their message in the palm of their clients hand through mobile marketing. Mobile ...
Best Shipping Options for Your Magento Store jenkaufman.com 15 Dec 2011 | 04:23 am
What Shipping Options Should a Magento Store Offer? Having an e-commerce site can make you successful. A good product, combined with a good marketing message and quality customer service could essenti...
How To Use Viral Marketing To Build Traffic To Your Website hanna-mcfarland.com 29 May 2012 | 10:30 pm
Viral marketing is one of the most effective and powerful ways of driving traffic to your website with little effort on your part. With viral marketing, you can send your marketing message to selec...
Using Triggered Messages to Advance Effectiveness and Efficiency sendemailnewsletters.com 27 Mar 2012 | 02:09 am
The production process of sending an email marketing message out is predictable, typically following the same process each time a mailing is put together. While this production process is the norm, fe...
How to Turn Boring Features Into Sizzling Benefits clockworkmarketing.net.au 13 Oct 2011 | 02:58 pm
Handling features and benefits in marketing messages is an area where most sellers make mistakes. Part of the problem usually involves confusing features with benefits. Most sellers assume that a feat...
How to Get More People To Spread Your Marketing Message FAST relationshipmarketingconversations.com 3 May 2012 | 08:00 pm
Learning how to engage your readers and get them to spread your marketing message for you is really a hard fought battle for many internet marketers. Almost daily, I get bombarded with questions on......
Using Your Marketing Message accountancy.com 10 Jun 2011 | 09:39 pm
Using Your Marketing Message To Promote Your Accounting Practice Creating a great marketing message takes time and a good deal of creativity. Once you have picked the message you are most comfortable...
Creating a Marketing Message accountancy.com 10 Jun 2011 | 06:36 am
In a previous post we briefly discussed creating a marketing message for your accounting firm, now we will get into more detail about how to create your own marketing message. Firstly Here’s what not...
