Most marketing metrics related news are at:
ついに公開された広告効果測定の全数データエビスINDEXをマメ研先生が語る！(1) 23 Jul 2013 | 06:00 am
[豊澤] 忙しいのに呼び出して悪かったね。今日はどうしても見て欲しいことがあったので、アドテク女子こと加嶋さんに来て貰いました。 [加嶋] 凄く面白いデータが見れらるとお伺いしたのですが、一体何が見られるんですか？ [豊澤] 以前、アドエビス業種別統計シリーズと題して、アカウントを特定しない、また個人を特定しない統計情報として不動産とECのデータを公表していたと思うんだ。今回、独立行政法人産業...
ついに公開された広告効果測定の全数データエビスINDEXをマメ研先生が語る！(2) 23 Jul 2013 | 06:00 am
エビスINDEXを活用したアトリビューション分析で、運用の良し悪しが解る？ [豊澤] 最後に、このエビスINDEXを用いた活用方法を紹介しよう。 具体的には、自社の広告運用実績とエビスINDEXを比較して運用が上手いか下手かを分析する手法で、パフォーマンス要因分析、あるいはアトリビューション分析と言うんだ。 [加嶋] えっ？アトリビューションって、あの？ [豊澤] そうか、ネット広告業界に...
More marketing metrics related news:
Getting Your Emails Opened arpreach.com 17 May 2012 | 11:50 pm
One of the primary email marketing metrics that business owners need to track is the open rate. It’s the first indication as to whether or not prospects are engaged in your email marketing campaigns....
Trada’s Marketing Metrics BootCamp a huge hit with tech community breadcrumz.blogspot.com 11 Feb 2011 | 08:15 am
Normal 0 false false false EN-US X-NONE X-NONE Niel Roberston is the poster child for the phrase “go big or go home”. He is the founder and CEO of Trada, a company revolutionizing the advertis...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) marketingtoolstips.com 15 Jan 2012 | 02:36 am
FEATURED Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) This is the eBook version of the printed book.Marketing Metrics, Second Edition, is the definitive gui...
Understanding basic email marketing metrics news.whichesp.com 2 Nov 2010 | 02:00 am
At the first glance all email marketing metrics seem relatively straight forward. However it is important to know how they are calculated from the technical point of view in order to be able to analyz...
Great Friday Reads August 6, 2010 rchurt.com 7 Aug 2010 | 05:34 am
Social Media Marketing Lessons From Justin Bieber 4 Ways News Releases Boost SEO 3 Online Marketing Metrics to Ignore The 4 Hottest Social Media Marketing Trends Explained 3 Reasons That Ecommerce Nee...
Key Real Estate Market Metrics | Regional Statistics stevescheer.com 22 Oct 2011 | 09:52 am
In the video below, I’ll show you some of the key real estate market metrics for the region over the last 5 years, ending in 2010. Above information in the video is based on Information from Metrolis...
6 Apartment Marketing Metrics Every Property Should Track propertymarketinggurus.com 16 Sep 2010 | 07:04 pm
What parts of your apartment marketing should you track? With today’s tools it’s easy to drown with information. So what are the six apartment marketing metrics everyone should track? Here’s our li...
Traditional Marketing Metrics Miss Impact of Social Media smartertechnology.com 3 Apr 2012 | 02:59 am
A new study finds that the business impact of social media is not being accurately captured with traditional marketing metrics. - A new study maintains that marketing organizations are using the wrong...
Screenshots of a Brand Management Enterprise Dashboard dashboardspy.com 19 Dec 2011 | 03:21 pm
Executive Dashboard Topic: Measuring Brand Strength and Marketing Metrics with Dashboards An executive dashboard can be a powerful force multiplier, especially when it comes to areas that, while trad...
