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C2C (Consumer-to-Consumer) 23 Aug 2013 | 08:25 pm
The stage used to define the exercise of individuals exchange with other persons. This is mutual exercise over the years the Internet has released up complete. New markets for persons who demand to bu...
Complex Buying Behavior 14 Jun 2013 | 05:30 pm
A complex buying behavior is a type of buying decision behavior where consumers are fully involved in the complex process when they are completely concerned about purchasing a product and make out a s...
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Coca-Cola + Facebook + RFID = Real life Facebook interaction websquaredjournal.com 20 Aug 2010 | 05:45 am
Voici une opération Marketing de « Coca-Cola » qui mêle puce RFID et réseaux social FaceBook : Info trouvée dans « Blog de nuit » : Cette initiative est juste folle. Elle est aussi visionnaire, et ...
Coca-Cola lança comunidade oficial no Orkut twistters.wordpress.com 29 Jun 2011 | 08:45 am
Recebi semana passada o e-mail marketing da Coca-Cola convidando a participar da sua comunidade oficial no Orkut, a maior rede social do Brasil, com 35 milhões de membros (segundo a ComScore). Deixei ...
Inside the Framework — and Fallout — Behind New Coke themarketingshow.com 4 May 2011 | 05:49 am
By: Natalie Zmuda Sergio Zyman, the charismatic former chief marketer of Coca-Cola, was behind some of the company’s most successful advertising — “Coke Is It!” and “Always Coca-Cola” — and his ten...
How Coca Cola Became Digital Marketing Rockstars! zazzlemedia.co.uk 14 Aug 2013 | 08:52 pm
Coca Cola have gripped the nation this summer with their simple but brilliant ‘share a coke’ campaign, offering consumers the chance to swap the coke brand name with their own and share the experience...
Die Evolution der Strategie blog.kmto.de 28 Apr 2013 | 12:09 pm
“Strategie” muss sich ändern, wie alles andere auch. Und wie alles andere auch, muss es auf die Meta-Ebene. Beispiel: Das Content Marketing bei Coca-Cola, das die letzten Tage hier Thema war. Es wird ...
Coca Cola- Texting number 1 priority txt2offer.com 14 Feb 2011 | 02:17 pm
SMS text messaging may seem old hat as a marketing tool compared to newer technologies like QR codes or augmented reality, but it should still form the base of mobile marketing programs, according to ...
give innovation the right environment to survive thinkinghow.com 9 Oct 2011 | 02:11 pm
I recently listened to a Harvard Business Review podcast interview with Muhtar Kent the CEO of Coca-Cola. Now, I have mixed feelings about the value to our society of the products that they produce. H...
Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes orangeqr.com 27 May 2012 | 04:43 pm
The world’s largest beverage company is very active in social media. In fact, the company with an age of over a hundred years is very effective with its marketing campaigns even from its early days. I...
Coca Cola Company Gets A Chinese Burn blog.ozbevnet.com 21 Mar 2009 | 10:39 am
The Chinese Commerce Ministry is spot on when it said that Coca Cola would :- 1. Set up exclusive terms to restrict competition in the juice market 2. Drive up consumer prices . 3. Squeeze out smaller...
Battle of the bottles: Coke versus Pepsi mullerandeilbracht.com 27 Sep 2011 | 10:47 pm
The Coca-Cola Company has gone to court in Australia because of the new curved bottle marketed by their global rival PepsiCo, Sydney’s Sunday Telegraph newspaper reported last Sunday. Though the acti...
