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Velocity: Nike's 7 new laws for a digital world POST 2 27 Aug 2013 | 08:06 am

This is the 2nd post about this book by Nike's Stefan Olander, VP of "Digital Sport" for Nike. This post is about universal marketing principles relevant to any business, digital or otherwise. 1. Hon...

Youtility: useful for your brand, or not? 22 Aug 2013 | 09:38 am

I've just finished reading an advance copy of a new book with the snappy title: "YOUTILITY: Why Smart Marketing is about Help not Hype." The premise of the book is that brands can "create a customer f...

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