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Ask The Expert: My Interview about PPC on Marketwire alexlcohen.com 25 Aug 2010 | 01:45 am

Part of my job is keeping up on all of the paid search news. It’s easy to get swept up in vast and generous search community only to realize that the general marketing public doesn’t obsess about paid...

The Paid Search Technology Maturity Curve alexlcohen.com 20 Aug 2010 | 06:33 am

We’re all trying to improve our paid search performance from our current profit to our potential profit by doing better research, optimizing our campaigns and improving our site. When does it make sen...

Tips For Mobile Paid Search 77agency.com 23 Jan 2012 | 11:57 pm

Perhaps you have a successful Adwords campaign that drives relevant traffic to your site at a great ROI.  But have you considered mobile search?  Mobile search is different in that the user is probabl...

Senior Paid Search Campaign Manager - Cape Town, Western Cape careers.clicks2customers.com 10 Jun 2011 | 03:20 pm

Clicks2Customers, South Africa's largest Paid Search Agency, is searching for experienced PPC Campaign Manager with a proven track-record in paid search marketing. If you are results-driven, numerate,...

Advanced Negative Strategies For Improved Paid Search Performance: Part II linkbuildxperts.blogspot.com 9 Aug 2011 | 09:52 pm

by David Fishman As discussed last month, negative keywords are an extremely important part of any top performing paid search program. Negative keywords help marketers both avoid non-converting impre...

4 Steps to Choosing the Right PPC Keywords jimac.net 15 May 2012 | 07:42 am

Right PPC Keywords Keywords are the core of your paid search campaign. Choosing the right keywords for a PPC campaign is critical if you want that campaign to be successful. While there are a number ...

Paid Search: How to Build a Winning Strategy jasonpratt.biz 21 Apr 2012 | 01:27 am

Paid search has a lot of hype these days.  Considering 82% of businesses are located on Google, it’s easy to understand why.  I enjoy training small business owners on the purpose, benefits, and how-t...

Speaking at SMX West 2012 in San Jose chadsummerhill.com 18 Jan 2012 | 05:36 pm

Speaking at SMX West 2012 in San Jose I’m excited to announce that I’ve been invited to speak at SMX West on 2/28 in the Power Tools For The Paid Search Pro session.  See the description below: Powe...

It’s time to adjust the search engine marketing and SEO sigmasem.com 5 May 2012 | 06:21 pm

I want to start a discussion about the need for state regulation policy and paid search results on Google, which today remains a leading role in the search market. Or at least, the transparency of how...

Optimize Your Google Adwords Account adspacetechnologies.com 27 Jan 2012 | 05:34 am

Is your Adwords campaign suffering? Maybe it’s time to start making your campaigns more efficient. Here is a good tip to help drive more relevant paid search to your website. Negative keywords: By sim...

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