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– Attribution 101
Ad:tech NY Attribution Case Study 7 Jan 2013 | 09:07 pm
In November 2012, between a hurricane and a Nor-easter, I presented a case study on Full-Funnel Attribution at the one of the premier industry conferences: Ad:tech NYC. For the presentation I joined ...
Encore ceo Steve Latham to speak at ad:tech NYC: November 7 25 Oct 2012 | 01:00 am
Encore ceo Steve Latham will be speaking at ad:tech New York on November 7. His session “Next-Gen Ad Attribution: Make the Most of Effective Accountable Measurement” will be led by Forrester analyst T...
