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wttfuture.wordpress.com – Welcome to the future | Everything you need to know about mobile augmented reality experiences for brand communication and more.

13 Dec 2012 | 08:01 pm

The Microsoft Bing team is doing more than building a search engine that competes head-to-head with Google. Part of the team, as I’ve blogged previously, also built some of the first Microsoft-branded...

Mindshare: Mediacompanies embrace Google glass augmented realiity! 24 Nov 2012 | 06:08 pm

As consumer hardware goes, few items have had such an instantly polarizing effect as Google’s Project Glass, the concept smart glasses (or, to be more precise, augmented reality head-mounted display) ...

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Mobile Augmented Reality uses by IKEA for encouraging Shoppers creative boostaudience.com 26 May 2010 | 09:50 pm

A new segment of furniture was started by IKEA in 2009 which the purpose of widening the thought to empower people by reducing the effect on the world. A Mobile augmentation reality app was therefore ...

Layar brings browser model to Augmented Reality augmentedexpo.com 17 Jun 2009 | 06:31 am

Via http://www.intomobile.com/2009/06/16/video-layar-the-first-mobile-augmented-reality-browser.html Layar (http://layar.eu/) by SPRX Mobile (http://www.sprxmobile.com/) calls itself the “world’s fir...

Layar, worlds first mobile Augmented Reality browser yourmobileinfo.com 2 Apr 2012 | 08:44 pm

The first mobile Augmented Reality browser premiers in the Netherlands Five Dutch content providers to participate in the worlds first AR browser AMSTERDAM, Tuesday June 16th, 2009. Mobile innovatio...

TAB Worldmedia launches new generation marketing and promotion apps with augmented reality. wttfuture.wordpress.com 14 Jul 2012 | 07:16 pm

Amsterdam based agency TAB Worldmedia, known for their mobile augmented reality productions for Walt Disney, National Geographic, Canon and family park Efteling, launches a new generation of mobile ap...

Now Google is getting into mobile augmented reality with a mass-market game! wttfuture.wordpress.com 19 Nov 2012 | 05:49 pm

Google is launching an augmented reality massively multiplayer online role-playing game on its Android operating system. The game is called Ingress, which is a word that essentially mean “an entrance,...

Effects of Mobile Augmented Reality Learning Compared to Textbook Learning on Medical Students: Randomized Controlled Pilot Study jmir.org 20 Aug 2013 | 08:27 pm

Background: By adding new levels of experience, mobile Augmented Reality (mAR) can significantly increase the attractiveness of mobile learning applications in medical education. Objective: To compare...

Augmented reality straight from your mobile vaninadelobelle.com 29 Mar 2013 | 08:00 pm

Augmented reality will come directly from your device. As you will be walking in a store aisle, read an article or wait at a bus station, you will be able to use your mobile to simply get more about t...

Mobile augmented reality with audio, supporting fieldwork of Cultural Sciences students in Florence dspace.ou.nl 15 Aug 2013 | 05:00 am

Title: Mobile augmented reality with audio, supporting fieldwork of Cultural Sciences students in Florence Authors: Ternier, Stefaan; De Vries, Fred; Börner, Dirk; Specht, Marcus Abstract: In this pap...

A new way to communicate sustainability: Metaio & McDonald’s launch mobile augmented reality experience augmentedblog.wordpress.com 27 Aug 2013 | 06:10 pm

The “McMission” App makes corporate commitment education playful and interactive. The new augmented reality app, “McMission” McDonald’s Germany, is a playful approach educate McDonald’s visitors and m...

The future of social networking – a concept investigation with Augmented Reality matthewbuckland.com 23 Aug 2010 | 06:10 am

Here are some concept designs that myself and ace designer Philip Langley put our heads together to create. It’s an investigation into how social networking may work in the future, focusing on mobile ...

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