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Brand Love in Developing Countries 16 Aug 2013 | 09:14 am
In this LinkedIn community question inspired blog post, we address the question if brand love is as effective and applicable in developing countries, and is a person with limited resources more likely...
Strong Brand Recognition, Negative Brand Associations 26 Jul 2013 | 05:04 am
In June we asked our LinkedIn community to post questions that they may have about Lovemarks and its application as a marketing theory. This week's post answers the question "For a company with strong...
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10 Common Website Mistakes to Avoid marketplicity.com 2 Oct 2010 | 05:29 am
People often mistake a website’s role. Should it entertain or inform? I find that the smaller the business, the more emotionally connected the business owners are to their brand (and subsequently, the...
Graphic Design Agency And Your Brand – Facts About Visual Branding digpreneur.com 21 Jan 2013 | 04:34 pm
The visual elements of branding have been widely discussed – that is, the role that vision plays in branding and the impact that simple designs can have on consumer emotions. You only have to look at ...
What’s the Perfect Colour for Your Brand? [PICTURES] personalbrandinguk.com 26 Jul 2013 | 05:07 pm
As you may know, colour is a very important criteria for your brand’s identity. Colours play a role in persuasion , that’s why our friends at Help Scout tried to classified colours according emotions ...
