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Some principles of editing and content development 22 Jul 2013 | 02:36 pm
I edit a lot. In particular: I edit my own blog posts. An important part of my consulting practice is editing marketing communications. I also edit romance novels,* because: Linda Barlow, one of t...
Faith, hope, and clarity 10 May 2013 | 07:23 pm
Some principles of enterprise IT messaging. 0. Decision makers are motivated by two emotions above all — fear and greed. In the case of enterprise IT, that equates roughly to saying they want to buy ...
More theory engagement marketing related news:
Vintage Fly Rod Prices theflybox.net 16 Apr 2012 | 03:37 pm
Vintage fly rod prices can be remarkably high. Fundamental economic theory says market price is determined through supply and demand, and given the supply of vintage fly rods is limited [there is onl...
Clout vs. Klout And the Real Meaning of Social Influence diyblogger.net 17 May 2012 | 05:27 pm
I’ve done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Under...
wikiaccess edited register mediacamplondon.pbwiki.com 28 Apr 2009 | 10:05 pm
Tom Chapman, Social Media Strategist at Headstream. Author of 'Social network marketing, engagement marketing and brands'. Blogger, Speaker and Twitter addict - tom AT clickexpo DOT co DOT uk Tom Bird...
Meinungsführer der Digitalbranche etablieren Engagement Advertising blog.deine-tierwelt.de 19 Sep 2009 | 01:03 am
Auf dem Engagement Marketing Event am 24. September auf der dmexco diskutieren führende Vertreter aus Wissenschaft und Digitalwirtschaft über das Potenzial von Engagement Advertising. Neben Prof. Dr. ...
Consulting resourceactionprograms.org 23 Aug 2011 | 11:34 am
With nearly 20 years of experience in program design, customer engagement, marketing, education and outreach, RAP has successfully led measure-based education programs in more than 32 states throughou...
Study: 64% Of CEOs Not Bothering With Social Media Engagement socialmediabiz.com 15 Oct 2010 | 05:25 am
MARKETING PILGRIM — Weber Shandwick is one of my favorite PR firms because Dr. Leslie Gaines-Ross–its Chief Reputation Strategist–is a kindred spirit, when it comes to reputation management. In partic...
How-to: Engagement Marketing on Facebook blitzlocal.com 9 May 2012 | 09:09 am
To succeed in social media you must engage your fans and build relationships that go deeper than a transaction. Facebook gives you a chance to humanize your brand and makes it easy to educate and ent...
Worth repeating: 48% of compan… virtual.co.id 23 Jan 2010 | 04:27 am
Worth repeating: 48% of companies in North America say they used social media to engage marketing leads, Q4 2009 (Pontiflex) RT @eMarketer
Engagement Marketing - Stimulating Your Business milspousemarketing.com 25 Jul 2012 | 03:13 am
I’m currently reading ‘Engagement Marketing: How Small Business Wins in a Socially Connected World’. This is a great read for someone who has no idea where to start when it comes to tackling the socia...
How To Do It Best: Fan-Driven Video Content napkinlabs.com 25 Jan 2013 | 11:52 pm
We added video functionality to our platform a few months back. It is continuing to prove itself as an engaging marketing tool. Video is a lot of different than other user-generated content. For one, ...
