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Digital Marketing Campaigns to Fuel Anticipated 2014 Business Expansion 27 Aug 2013 | 07:57 pm

Marketers are feeling better about the economy now than they have at any point during the past 4 years. That’s the news from the latest CMO Survey spearheaded by Dr. Christine Moorman and carried out ...

Franchising Organizations Seek Balance in National and Local Marketing 27 Aug 2013 | 11:41 am

Franchisors have a vested interest in making sure their franchisees protect the value of the brand they have developed. The parent organization often dictates how franchises go about marketing, pricin...

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