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Module 4 – Day 2 – Asking for the Order 1 Feb 2011 | 05:50 pm

Today’s lesson covers a topic where many salespeople fail and many marketing pieces fail to. Just applying this technique will dramatically lift your response rates to your marketing pieces and your f...

Module 3 – Day 4 – “KNOW” 29 Jan 2011 | 09:30 am

Two people in a room. One is a single truckie who is on an average income. He drinks and swears a lot, loves to go “roo shooting” on his days off and his main values are alcohol and womanizing. He oft...

Module 3 – Day 2 – The Power of Touch 25 Jan 2011 | 02:01 am

A few lessons back, you’ll remember that I spoke about the importance of  creating a “wow” experience at each and every touch point in a business. Here’s another really simple but profound way to crea...

Module 2 – Day 3 – What Are Your Customers Searching For Online? 17 Jan 2011 | 01:26 pm

Welcome! So – we’ve spent some time looking a little at a selection of the most popular marketing methods – their good and bad points. From here, we’re going to drill down into some specific ways to...

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