Acquisio - acquisio.com
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Will Greed Ruin Facebook Ads for Marketers? 22 Aug 2013 | 09:58 pm
There has been a significant amount of buzz lately about Facebook considering a new Revenue Model which will allow users to pay for an Ad-Free Experience and that my friends will put a big wrench into...
ad:tech London – September 11th-12th, 2013 21 Aug 2013 | 05:56 pm
Once again, Acquisio will be at Ad:Tech London on September 11-12 at the National Hall Olympia to discuss the New Acquisio, the leading performance media platform. We have a lot of great new features ...
Quality Score: Priority or Main Objective? 25 Jul 2013 | 09:54 pm
I was recently at the Google Office for training on the Quality Score. I was not really motivated to follow this education session since I consider myself pretty savvy on this specific subject. Howeve...
Have Your PPC Campaigns Looked In The Mirror Lately? 24 Jul 2013 | 01:01 am
Figuring out the Campaign Structure of any account is most likely one of the most important tactics in PPC. It represents the overall strategy from a high level as well an “in the weeds” perspective. ...
Amazon Marketplace vs. Amazon Product Ads Showdown 16 Jul 2013 | 02:46 am
Image Credit: robstarner.com We can all think of lots of ways to describe Amazon. However, most of us don’t first think of Amazon as an advertising platform. Yet, Amazon sold $609 million in ads in 2...
Strathcom Media Doubles AdWords ROI for Dozens of Clients with Acquisio 11 Jul 2013 | 06:33 pm
Strathcom Media doubled the number of qualified clicks they deliver to their auto dealership clients by implementing the Bid & Budget Management system (BBM) offered by Acquisio. Montreal, July 11, 2...
Enhanced Campaigns – Yes, We’re Ready! 10 Jul 2013 | 05:59 pm
Over the past few months, the Acquisio product and engineering teams have been working hand in hand with Google to prepare our platform for Enhanced Campaigns. Although we’ve been ready for many week...
Are Sitelinks Morphing into Tiny Landing Pages for Searchers? 25 Jun 2013 | 11:52 pm
The first thing that comes to mind when I see Google’s example of the latest enhanced Sitelinks, it reminds me of typical Landing Page Optimization techniques. I know this is a stretch, but all of thi...
Matching for Success: Using Match Types to Optimize Performance 21 Jun 2013 | 11:01 pm
As Paid Search professionals, we pay attention to a lot of factors when optimizing our accounts – Ad copy, landing page creative, bid strategy, and keyword selection, to name just a few of the variabl...
Campaign Setup: The Perfect Architecture 12 Jun 2013 | 01:50 am
Have you already set up a campaign, and from the start it is a hit? Your campaign architecture is so well planned that as soon as you create your first 5 days report, the campaign has all the metrics ...
