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Aerospike Enabling The Real-Time, Layered "Stack" Says New CEO Gottlieb 27 Aug 2013 | 03:00 pm
Doing the real-time dirty work for online advertising may not be as sexy as buy side platforms and your favorite late model DMP, but 50-person strong Aerospike doesn't mind. In fact, many ad tech comp...
As Newspaper Sale Talks Hover, Tribune Presses Ahead With Ad Reinvention 27 Aug 2013 | 09:09 am
Lori Tavoularis, managing director for Revenue Partnerships at Tribune Digital, said she is ignoring the uncertainty around a possible sale of some or all of the newspaper division that houses her uni...
It’s Time To Get Serious About Measurement 27 Aug 2013 | 09:05 am
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today's column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Amazingly, the Internet -- the most tr...
Adobe Wants To Own Video; Tracking Discounts 27 Aug 2013 | 09:03 am
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adobe Wants To Own Video (Tech) Watch out comScore, Chartbeat, FreeWheel, BrightCove and Salesforce -- Adobe is coming f...
Could A Nasdaq-Style Glitch Bring Ad Trading To Its Knees? 27 Aug 2013 | 12:30 am
Now and then the question comes up. How vulnerable is the digital ad ecosystem to the technical problems that occasionally knock out trading in the major financial markets? One such glitch hit Nasdaq ...
Facebook App Monetizer LifeStreet Goes After Mobile Developers 26 Aug 2013 | 11:32 pm
LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal...
Study: Google Product Listing Ads Gain Traction Over Text Ads 26 Aug 2013 | 10:52 pm
Close to a year after Google evolved its product search to a paid model under the auspices of Google Shopping, new data suggests the imagecentric ads are strongly outperforming standard text ads in re...
How Appssavvy Is Trying To Fuse 'Native' With Scale 26 Aug 2013 | 08:44 pm
"Native advertising" is a projection of publisher desires to revamp traditional print advertorials. Advertisers, too, like the idea of doing something unique that dovetails with editorial content and ...
The Next Microsoft CEO Is 26 Aug 2013 | 09:11 am
With Microsoft CEO Steve Ballmer planning to retire inside of a year, the question from an ad tech perspective is: could Microsoft return to an ad stack strategy with a new CEO? And if so, who would i...
Personalizing the 'Post-Purchase' Alert: Slice Banks $23M From Rakuten 26 Aug 2013 | 09:09 am
Slice Technologies, a Silicon Valley-based startup that bills itself as the “best way to track and organize your online shopping,” has raised $23 million in Series B funding led by Japanese ecommerce ...
