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How To Improve The Value of a Click 20 Aug 2013 | 09:23 pm
What is a click worth to you? For most companies one click isn’t worth much, but with some adjustments to your pay per click campaign you can improve the value of each click and get more from every si...
Is Your AdWords Campaign Good Enough? 16 Aug 2013 | 01:59 am
Clients that have tried managing their pay per click campaigns on their own often have some common questions about the performance of their advertising. They want to know if their campaign is good eno...
Important Secondary Metrics in Pay Per Click 8 Aug 2013 | 07:00 pm
Everyone knows about cost per click and conversion rate, but what about those lesser known metrics that can make a big difference to your campaign? In today’s blog post we discuss several other import...
Enhanced AdWords Campaigns Now Mandatory 22 Jul 2013 | 08:26 pm
As of July 22nd Google will begin to automatically upgrade all standard campaigns to enhanced campaigns. That means if you have been avoid all those emails, letters, or even phone calls from Google yo...
Latest Online Shopping Stats Point to Mobile Traffic 15 Jul 2013 | 09:03 pm
Today your customers send an average of 4.4 hours of leisure time in front of a screen. That time is split between a television, a computer, a tablet, and a smartphone. While most interactions that ha...
Are There More Searches In Morning or Evening? 9 Jul 2013 | 09:57 pm
In search marketing there is only one correct answer to any question, Let’s test it! When confronted with a choice of advertising either in the morning or the evening, which one should an advertiser c...
Stop Choosing The Wrong Keyword 1 Jul 2013 | 08:33 pm
The keywords you use in paid search marketing could be the very reason for the failure of your campaigns. There are several frequently misunderstood aspects about how to use keywords effectively in pa...
New Sitelink Descriptions in Google AdWords 27 Jun 2013 | 07:40 pm
Just this month Google released an update to their Sitelink Ad Extensions in AdWords. Advertisers now have another great way to connect to searchers. Let’s learn more about Sitelinks and how advertise...
What is Remarketing and How Does It Work? 25 Jun 2013 | 07:44 pm
Getting a visitor to your website is difficult enough, but when they view one of your products and then leave shortly after, it seems like such a waste to let those prospects leave your store without ...
Avoiding Duplicate Keywords in Pay Per Clicks 22 Jun 2013 | 08:30 pm
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