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5 Ways to Optimize Your PPC Ad Content 27 Aug 2013 | 02:30 am
If you’ve ever run a pay per click (PPC) advertising campaign on a search network, only to have lackluster results, you may be wondering what the big fuss about PPC advertising is. You’re not alone—ma...
5 Interesting Ways to Monetize Your Website 6 Aug 2013 | 10:59 pm
Monetizing your website doesn’t have to be all sponsored posts and PPC advertising. In fact, there are plenty of exciting and underused ways that you could potentially make money from your site. If yo...
Use PPC Advertising to Capitalize on Competitors’ Keywords 6 Aug 2013 | 10:43 pm
Since the dawn of SEO, companies have been using creative tactics to make sure their brand is positioned atop their competitors as much as possible. While using a pay per click advertising campaign to...
Quick-Auditing Your PPC Campaign 6 Aug 2013 | 10:42 pm
The dreaded audit: in life and in business, it’s usually more of a source of stress than anything else. Fortunately, the IRS has little interest in what you’re doing with your Google AdWords campaign....
For a High Value Campaign, Keep Mobile Ads In-House 20 Jul 2013 | 01:40 am
The digital marketplace today is overflowing with agencies willing to do your online marketing grunt work for you. However, for some companies, this isn’t always an option. If you work for a smaller c...
Pay Per Click? Try “Pay Per Watch,” with YouTube’s TrueView 18 Jul 2013 | 12:18 am
Every minute, 100 hours of video are uploaded to YouTube. Every month, six billion hours of video content are watched on the site. Technically, it’s also the world’s second busiest search engine. Wit...
Reduce Wasteful Pay Per Click with Broad Match Modifiers 15 Jul 2013 | 11:17 pm
When it comes to pay per click advertising, it’s well known that broad keywords tend to generate more traffic. In fact, one-third of Google ad clicks and conversions come from broad match keywords. Bu...
Ready, Re-Aim, Retarget for a PPC Advertising Boost 9 Jul 2013 | 11:51 pm
One of the biggest challenges for online marketers today is converting those search clicks into real leads and conversions. In recent years, search advertisers have attempted to tackle this challenge ...
Outsmart Your Competition by Learning From their PPC Campaigns 1 Jul 2013 | 02:25 pm
We’ve mentioned before just how important it is to keep tabs on what your competitors are doing. One space where this is particularly important is in pay per click advertising. Because PPC advertising...
Daniel Yomtobian, Advertise.com’s CEO, Helps Fund Women’s Education in Afghanistan 26 Jun 2013 | 04:03 am
As the Founder and Chief Executive Officer of Advertise.com, Daniel Yomtobian is one of Internet advertising’s top innovators and is a recognized expert in online marketing. Last fall, Yomtobian start...
