Affectselling - affectselling.com - Peter Sandeen
General Information:
Latest News:
PayPal Steals with Hidden Fees (and how to protect yourself) 12 Aug 2013 | 10:35 pm
PayPal is stealing from its customers with hidden fees. PayPal is used by millions. You can pay for pretty much everything from dollhouses and jumping castles to real apartments with it. And if you ...
What is Your Value Proposition 4 Apr 2013 | 01:35 am
Definitions of value proposition are generally vague, confusing, and different depending on the source. The usual definitions miss aspects of value proposition that could make the concept much more u...
Guarantee Blindness – How to Create Guarantees that Sell 28 Oct 2012 | 06:33 pm
Do you offer a guarantee for your products or services? Maybe a "30 day money-back" or "100% satisfaction" guarantee? As great as those sound, their effectiveness is going down... People don't noti...
Guarantee Blindness 28 Oct 2012 | 06:33 pm
Do you offer a "30-day money-back" or "100% satisfaction" guarantee? As great as those sound, they’re just not as effective as they used to be. People don't notice standard guarantees anymore. They’...
Focus Points – Key Online Conversion Optimization Factor 12 Sep 2012 | 10:26 pm
Want to know the most common reason for low conversion? I see this all the time when I work with people on their online conversion strategies. If you're getting some traffic but it doesn't convert t...
Focus Points 12 Sep 2012 | 10:26 pm
When visitors come to your site, you need to give them something to focus on. If nothing on the page captures their attention, the page looks unfinished and amateurish, at best. And your visitors le...
White House Landing Page – Video Critique 12 Jul 2012 | 03:00 pm
The White House landing page is the page you see when you visit their site (for the first time). They use a so-called welcome gate to direct new visitors to the landing page. The goal is to get peopl...
White House Landing Page – Video Critique 12 Jul 2012 | 03:00 pm
The White House landing page is the page you see when you visit their site (for the first time). They use a so-called welcome gate to direct new visitors to the landing page. The idea is to get peopl...
White House Landing Page – Video Critique 12 Jul 2012 | 12:00 pm
The White House landing page is the page you see when you visit their site (for the first time). They use a so-called welcome gate to direct new visitors to the landing page. The idea is to get peopl...
5 Tips for Great Telephone Customer Service 5 Jul 2012 | 08:00 pm
This is a guest post by Nick Lewis. In a previous life I spent a long time as a telephone based customer service representative. It was a very informative experience, and one I'm reminded of every t...
