Alanmorantz - alanmorantz.com - Yolk Editorial and Communications
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You say you want an innovation revolution? Here’s what you’re up against (a 4-pack!) 10 Aug 2013 | 01:04 am
There is a maxim in organizational studies: “bad is stronger than good.” It means that the painful fallout from a toxic employee will overwhelm the positive vibes from a cheery co-worker. Or the goodw...
How breakfast cereal makers entice kids into a life of sugar crimes 2 Aug 2013 | 07:44 am
It’s not quite in the category of marketing cigarettes to young teens, but the efforts by food and beverage companies to entice children to consume sugary breakfast cereals and soft drinks are highly ...
Polyglot Management Teams Learn Best, and it Shows in Their Acquisitions 30 Jul 2013 | 03:29 am
Big news today on the mergers and acquisitions (M&A) front: Hudson’s Bay Co. announced it was acquiring the U.S. luxury retailer Saks for $2.9-billion. This got me thinking about how some companies, l...
Deconstructing the Gay Consumer 28 Jul 2013 | 06:18 pm
You could make the argument, at least in the Western world, that corporations have been ahead of public policy in recognizing equal rights for lesbians, gays, bisexuals, and transgender people (LGBT)....
Does the Web Build Bridges or Fortresses? 19 Jul 2013 | 08:31 pm
One of the hot debates in communication studies relates to the power of the internet to shape and change attitudes. Does the web broaden peoples’ views or make them more polarized? There are two domi...
Truth and Reconciliation, Corporate-Style 17 Jul 2013 | 11:35 pm
Prisoners at forced labor in the Siemens factory. Auschwitz camp, Poland, 1940-1944 Corporate Social Responsibility (CSR) is not everyone’s cup of tea but there’s no denying the concept is catching o...
Mapping a sacred space 5 Feb 2013 | 05:36 pm
I received a delightful email today from Charlene Dy, a creative soul living in Vancouver. Charlene read my book, Where Is Here: Canada’s Maps and the Stories They Tell, and was struck by how First Na...
When it’s better to keep your selling points hidden 14 Jan 2013 | 08:14 am
Late in 2009, Nestlé issued a press release in the UK to announce a fair-trade version of its Kit Kat candy bar. Traditional print media picked it up, but it didn’t attract much buzz on the internet. ...
Facebook, the batty granny that you try to ignore 1 Nov 2012 | 05:59 pm
You can probably make a strong case, based on anecdotal evidence, that most large companies view Facebook as a necessary evil, the price of admission in communicating with consumers. More than any oth...
Communicating corporate social responsibility to Generation Me 14 May 2012 | 01:23 pm
Corporate social responsibility (CSR) presents communicators with a special challenge. CSR initiatives offer great opportunities to reposition a company and connect with stakeholders. But communicator...
