Alisonzarrella - alisonzarrella.com - Alison Zarrella
General Information:
Latest News:
Everything New Is Old…Even On Facebook 21 Aug 2013 | 09:42 pm
I was browsing through my own Facebook profile the other day, trying to explain something to my mom. She’s taken a new interest in social media and besides getting in arguments with people I don’t eve...
Timing Is Everything 23 Jul 2013 | 03:55 am
Remarketing is a proven tactic that’s highly effective online. Who hasn’t seen a product follow them around the web after browsing a site without purchasing? Many retailers also trigger emails to send...
What’s In A (Facebook) Name? 19 Jul 2013 | 05:35 am
There’s a first time for everything, and for me, one of those times was today. As you probably know, Facebook has page names on lock down, trying really hard to keep brands from swapping names and URL...
Facebook Removes Cover Photo Text Limitations; Cover Photo Apps Gain New Life 3 Jul 2013 | 09:32 pm
Well that was fast. Just a day after Facebook removed the 20% or less text restriction from cover photos for pages, Cover Photo applications have come out of the woodwork to help turn Facebook into th...
3 Quick Tips For Responding To Fans On Your Facebook Page 2 Jul 2013 | 11:00 am
Facebook seems to come out with updates almost daily, so it can be hard to keep up with what’s in, what’s out and what’s coming next. Right now it’s all about #hashtags, but there have been some hand...
Something To Believe In 21 Jun 2013 | 10:57 am
I’ve always had a strong belief in fate. (I even have a tattoo about it.) Some people, particularly my husband Dan Zarrella, think it’s weird. But as I approach the 7 year anniversary of the day we me...
How To: Identify and Reply to Facebook Fans 7 Jun 2013 | 10:00 am
As Facebook continues to grow and more and more companies (and users) sign up, we can start to see patterns among the types of people who join Facebook and how they use the site. No longer is it just ...
What The Boston Marathon Bombings Taught Me About Bullying 29 May 2013 | 09:10 pm
As many of you know, I’m a Boston girl, born and raised, who only recently moved away. I’m not sure I can put into words exactly what I felt as I first learned of the bombings at the Boston Marathon, ...
Your Guide To The Perfect Facebook Post 8 May 2013 | 01:00 pm
With all of Facebook’s changes, it’s hard to keep up with what size an image should be, where posts will appear and how often to post. So when the team at Salesforce sent me this handy infographic, I ...
Is Social Media A Customer Service Channel? 8 May 2013 | 03:02 am
You see it all the time: people tweeting to, or about, companies they’ve been wronged by. Far less often you see them raving about a company that has gone above and beyond to provide excellent service...
