Alltop - webanalytics.alltop.com
General Information:
Latest News:
SEO Measurement Mistakes Part 3: Crawling and Indexation Metrics 27 Aug 2013 | 06:56 pm
In part 1 of this series, we discussed common mistakes regarding top-level SEO KPIs. In part 2, we looked at 10 major mistakes made when analyzing SEO metrics in Google Analytics. Today, I want to cov...
'Star of the Week' Spotlight: Clair Ashburn 27 Aug 2013 | 06:01 pm
Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a "Star of the Week." This week, our Star ...
Extending Google Analytics with API Integration 27 Aug 2013 | 02:00 pm
Preface This is an introductory article in a series of posts aimed at outlining how Google Analytics can be extended using API Integration to suit complex marketing analysis needs that cannot be met w...
New Feature: Weekly Report right in your inbox! 27 Aug 2013 | 04:37 am
Starting this week, you will now get a summary of your search metrics report delivered weekly right in your inbox. This would highlight the week’s key search metrics and a delta between the week befor...
Does Social Marketing Always Need to be Social? 27 Aug 2013 | 02:45 am
ROI is a big problem in social marketing—every marketer knows it’s difficult to determine tangible marketing ROI from a social action. This creates a real bind. Marketers know the social sphere matte...
Ecommerce & the Hammer 27 Aug 2013 | 01:35 am
If you condensed into one year all the time that’s passed between the first use of primitive tools and today, humans probably would have realized in a nanosecond after the start of the year that whack...
Choose AdSense: Make Money from Your Content 26 Aug 2013 | 10:33 pm
Not using AdSense yet? In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a speci...
Do You Know the Key Characteristics of Successful Testing Programs? 26 Aug 2013 | 09:27 pm
For those looking to start a testing program or for new programs struggling to gain footing, there are a number of hurdles to getting tests out the door. And just as every program must clear those hur...
Personalization and Big Data Infographic by Monetate 26 Aug 2013 | 09:21 pm
Personalization is becoming the primary objective for many big data initiatives. This Monetate infographic explains the current state of the art in big data-influenced personalization. Monetate Market...
The 1% Rubric – read my article at ClickZ 26 Aug 2013 | 08:50 pm
Just a short post today – my latest article at ClickZ was just published today – on Convergence Analytics. I can’t by contract post the article here for at least a week (nor do I need to), but I hope...
