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Never underestimate the power of social media for customer service 8 Aug 2013 | 09:05 pm
It’s a message that you’ve heard a million times: don’t underestimate the power of social media. Article after article is written about companies’ social media faux pas and the power of turning off c...
Putting ‘Big Data’ (and small data) to work for your company 8 Aug 2013 | 07:56 pm
When two advertising giants, Publicis Groupe of Paris and the Omnicom Group of New York, recently announced their merger, they cited the need to combine forces, in part to master the power of “big dat...
Altitude Marketing vs. Mad Men: An intern’s assessment 8 Aug 2013 | 07:25 pm
In a modern world dominated by Facebook and YouTube, our notion of marketing and advertising seems vastly different than that of the glamorized Mad Men era. Being a Joan enthusiast, fellow redhead an...
Fish where the fish are: Five tips for hooking new prospects 8 Aug 2013 | 07:06 pm
When looking for new prospects to keep your business swimming, don’t fish in a dried up mud hole. Businesses have to overcome more hurdles and cut through more clutter than ever to get noticed. It’s t...
Taking to the seas with Team Altitude 28 Jun 2013 | 11:57 pm
Each year, Altitude Marketing takes a not-so-corporate retreat to reflect on the previous year, current processes and what to improve on for ourselves and our clients. This year, our focus was “Visio...
Should I use a QR code? Probably not 28 Jun 2013 | 10:44 pm
From time to time, we still get requests from clients to use QR codes. In most cases, we consult against it. Here’s why … QR codes are an interesting attempt to bridge the gap from physical media lik...
Get on the Google carousel to gallop to the top of local web search 28 Jun 2013 | 10:19 pm
Google constantly tinkers with how it presents its search results, but it has just rolled out a significant upgrade that changes the landscape of local listings, including those for the Lehigh Valley....
9 essential considerations to avoid the email marketing scramble 28 Jun 2013 | 10:04 pm
The technology for cooking up email marketing campaigns is constantly becoming easier – and more automated. It’s never been simpler to power, distribute or analyze your efforts. Unfortunately, like m...
Practical marketing in a multi-screen world 30 May 2013 | 10:02 pm
You most likely know from personal experience that smartphones and iPads have transformed how we consume information and entertainment. We break out the little screens during television commercials, ...
Practical marketing in a multi-screen world 30 May 2013 | 10:02 pm
What can you do to ensure your business is findable on mobile devices in this multi-screen world?
