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How To Create Epic Content Marketing 27 Aug 2013 | 05:15 pm
Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the inform...
29 Quotes On The Future of Business 20 Aug 2013 | 05:15 pm
The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and pred...
Content Marketing Rocks! 15 Aug 2013 | 06:24 pm
I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a mo...
68 Percent Of CEOs Have No Social Media Presence Whatsoever 13 Aug 2013 | 06:23 pm
According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. A mere 32% have at least one account on a social network. Out of the Fortune 500, only 28 a...
The New Rules Of Content Marketing 8 Aug 2013 | 06:52 pm
Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of conten...
Why Marketing Innovation Fails 6 Aug 2013 | 05:45 pm
Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a fo...
Is Video An Opportunity For Marketers? 1 Aug 2013 | 06:11 pm
lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think ...
The Future Of Marketing E-Book 30 Jul 2013 | 07:15 pm
Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and ...
B2B Content Marketing Report – Need To Focus On The Basics 25 Jul 2013 | 05:45 pm
What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marke...
Is It A Good Time To Be CMO? 23 Jul 2013 | 05:45 pm
The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-busin...
