Benacheson - blog.benacheson.com - Ben Acheson
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6 Ways Google Robs SEO to Pay PPC 22 Jan 2013 | 09:00 pm
If marketing budgets were diverted from SEO to PPC campaigns then Google would make more money - so could that be a secret objective of theirs? Some disturbing signs hint that that it may be - and tha...
Top 30 SEO Link Authority Websites Worldwide 24 Feb 2012 | 02:30 am
At the heart of SEO is the fact that search engines use the quantity, context and quality of links pointing to a web page when ranking it for a keyword. This helps them determine how important the sit...
How I became a dmoz.org editor and got a site listed 31 May 2011 | 10:21 pm
Becoming an editor of the Open Directory at dmoz.org I was recently accepted as an editor of the ODP (Open Directory Project) at dmoz.org. Given the significance of the directory, its historical conn...
A Royal Twitter Marketing Failure 29 Apr 2011 | 03:13 am
Amid the buzz surrounding the royal wedding on 29th April, marketers at one brand - Slim-Fast - saw a huge opportunity. They sponsored the #RoyalWedding hashtag on Twitter, hoping to ride on the wave ...
Four Reasons to Build "Nofollow" Links 8 Mar 2011 | 05:53 am
Are you passing up powerful link-building opportunities? Do you get that sinking feeling when you see rel="nofollow" in the HTML of pages you invested valuable time into identifying? Do you think "nof...
Ten Top Tips for Twitter Marketing 12 Feb 2011 | 01:43 am
1. Engage: Follow relevant influencers, and foster the influencers of the future. Don't just follow or engage with people because they have a lot of followers. Follow those whose tweets are compelling...
7 Social Media Strategy Questions Answered 11 Feb 2011 | 10:38 pm
Answers to the top seven social media strategy questions (Read my interview with Viewsline.) Ben Acheson http://blog.benacheson.com @BenAchesonhttp://blog.benacheson.com
Digital Marketing in the Public Sector and Military 5 Jan 2011 | 09:39 pm
Digital marketing is firmly established as a powerful toolkit for communication and engagement - helping business organisations and charities to increase profits or raise funds faster, more efficientl...
Social Media: Building a Better World with CSR 1 Nov 2010 | 11:48 pm
CSR or Corporate Social Responsibility is the idea of organisations taking responsibility for their social and environmental impacts. If taken seriously and implemented properly into corporate strateg...
QR Codes: Marketing, Communication and Business uses 26 Oct 2010 | 08:35 pm
The black and white patterned image on the right is a QR code - this one is made with the URL of my website benacheson.com. If you have a phone or other enabled device, you can scan or photograph thi...
