Infographic – Accelerating Cloud in Asia Pacific by Microsoft 6 May 2011 | 03:58 pm

This blog is about technology and digital marketing. Legacy of a Startup Software engineer, who has moved over the years to marketing. I’ve started @ Microsoft 6 years ago, a bit before all the indust...

Microsoft resumed in one pager 5 May 2011 | 11:28 am

What’s next? Moving to Singapore for new adventures! 18 Feb 2011 | 07:11 am

Almost 3 years ago, I landed in Seattle. Time flies. More than 5 years at Microsoft. In 24 hours, a new page of my life will turn again, and this time for Asia. Looking back, a lot happened, from bot...

How to: The Art of Social Media Optimization- SMO - 101 17 Nov 2010 | 08:09 am

After launching several products over the last few months, we’ve learned a lot about Digital Marketing; successes and failures alike. This post will focus on learning Social Media Optimization, to ac...

Microsoft Tag secures lead as the preferred 2-D barcode solution for publishers 27 Oct 2010 | 06:51 am

The 2D Barcode industry is increasing on full speed mode. You can notice more and more implementations of 2D Barcode campaigns in the publishing industry, the latest example with Allure. Microsoft Tag...

Microsoft Tag and Allure Magazine, one of the best 2D barcode campaigns! 20 Oct 2010 | 07:20 am

Microsoft Tag and Allure magazine recently concluded an astounding that resulted in 444,572 Tag scans. This is the largest Microsoft Tag campaign to date and a significant increase in scans compared t...

Where do I get all this love from? Microsoft Tag announces the Heat Map! 22 Sep 2010 | 10:01 am

You can find a lot of information about Microsoft Tag on this blog. I like to share great product features. Microsoft related or not.  Few days ago, we’ve just announced a new feature: The Microsoft T...

New Microsoft Tag Video 1 Sep 2010 | 09:27 am

I’ve been working now for almost two years on Microsoft Tag. If you’ve never heard about this cool product, have a look to the video that will give you a quick overview of its potential: Also a cool ...

Work hard play hard with Microsoft Mouse Mischief 23 Jul 2010 | 04:24 pm

Besides Microsoft Hohm and Microsoft Tag, I also work on a great project for schools called: Microsoft Mouse Mischief. For some time now, Microsoft has been involved in an ongoing dialogue with teach...

Microsoft Tag no longer in Beta and 1 billion Tag printed 28 May 2010 | 05:31 am

What a week! It’s great to be a Micrsoftee in the SBG group: Startup Business Group. After launching a major update for Microsoft Hohm yesterday announcing an energy score for every single home in th...