Betatales - betatales.com - BetaTales
General Information:
Latest News:
The new revolution media companies have to face 9 Feb 2012 | 10:07 am
Mobile news consumption is picking up very fast The changes are a revolution: Almost one in three visits to Norwegian media products are now from mobile platforms. For two years I have been recordin...
Why I don’t dare to publish with Apple’s iBooks Author App 23 Jan 2012 | 10:55 am
Apple is tempting authors with an easy-to-publish book platform. But as an author I would be stupid to take their offer. I have for the last couple of years worked on a book about Cambodia. As a form...
Redefining which content has value 18 Jan 2012 | 09:48 am
Looking for ways to make users pay for digital content, many editors consistently make a wrong assumption: That stories from the printed newspaper have higher value than the web stories. I have read ...
Top Internet trends in 2011 30 Oct 2011 | 08:38 am
Few other analysts give as comprehensive and solid analysis of current Internet trends as Mary Meeker of Kleiner Perkins Caufield Byers. Here is her latest presentation of mobile and other digital tre...
Nude pictures of national hero were censored by Facebook 16 Oct 2011 | 09:27 am
Norway’s largest newspaper Aftenposten published nude pictures of the national hero Fridtjof Nansen. That was too much for Facebook – and references to the photos were removed from Aftenposten’s Faceb...
Five reasons news companies should have a strong presence in social media 25 Sep 2011 | 04:51 am
In 2011 it is no longer possible to be a top professional journalist without mastering social media. Here are five reasons why news organizations need to care about the new trends. Social media is s...
Apple’s top grossing lists – and what they tell publishers 14 Jun 2011 | 07:11 am
Media companies hope to build solid revenue streams by betting on user payment on mobile platforms. But a look at Apple’s top grossing lists for iPhone and iPad sends a warning signal. I was involved...
Norway: One in five use media content on mobiles every day 10 May 2011 | 06:43 am
One in five Norwegians now consume media content on mobile platforms on a daily basis. Changes happen so fast that media companies struggle to keep up. Hardly before has the media industry seen chang...
Helping publishers easily produce HTML5 apps 28 Apr 2011 | 06:51 am
GUEST BLOG POST: Developers from Poland create an easy Do-It-Yourself tool for publishers to prepare tablet apps on their own. Rafal Oracz from Spoti.pl explains their HTML5 tool for publishers By M...
The word that should be banned in all media companies 24 Apr 2011 | 08:30 pm
It is used in lots of board rooms these days – as an expression of the danger newspaper companies are in. But in fact the executives would be wiser to ban the word. What word? Read on. Publishers'...
