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Why you need a data geek in your Marketing & Communications Program? 19 Aug 2013 | 07:00 pm

Jim Barksdale once said, If we have data, let’s look at data. If all we have are opinions, let’s go with mine. Marketing has changed, for the better. The beauty of marketing these days, and specific...

Develop a Digital Customer Support Strategy 22 Jul 2013 | 09:24 pm

Your headcount will never scale at the rate of social media growth. In addition, support on Twitter means a customer has to yell and scream to get attention. Why not invest in a proper strategy that ...

How Analytics Inform the Social Enterprise 17 Jul 2013 | 09:06 pm

The social enterprise is a collaborative, living and an engaged organism. It is flatter, it is nimble and it is smarter. It understands its market conditions and organizes itself in advance for it. It...

CXOTalk series by Vala Afshar and Michael Krigsman 14 May 2013 | 07:22 pm

The world of IT and Marketing is evolving faster than any other stream within our businesses. In the new social economy, we have to not only be up to date on the latest and the greatest but also strat...

Likes and Follows don’t mean a thing without action 24 Apr 2013 | 03:21 pm

As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, “So many people are open to “like”, “share” and “comment” for social issues and it makes sense. Things like this play...

Facebook Home redefines the mobile rules 5 Apr 2013 | 01:24 pm

Why just compete? Why not redefine the rules. Facebook announced “Home” today, a new way of experiencing Facebook on the Android platform. Contrary to what analysts predicted, Facebook Home is not an ...

Don’t manage the ‘brand’. 23 Mar 2013 | 05:52 pm

IBM’s CMO, Jon Iwata explains what it means to be a brand in this day and age. The essence behind the logic and the emotion of a brand. I’ve had the pleasure to work with him in my previous life and h...

All I Really Need to Know (About Creative Thinking) I Learned in Kindergarten 14 Mar 2013 | 02:55 pm

In a society characterized by uncertainty and rapid change, the ability to think creatively is becoming the key to success and satisfaction, both professionally and personally. Yet our organizations a...

The New Brand Narrative 14 Mar 2013 | 01:41 am

A little while ago, I was invited to speak at the ITAC Digital Commerce Forum on the evolution of the brand. It was an interesting discussion where points were raised around the loyalty, user behaviou...

Oracle updates its social platform offering 13 Mar 2013 | 08:14 am

Oracle SRM encourages customers to take platform, rather than point solution, approach to social relationship management. Many organizations have moved from the question of, “Should we incorporate soc...

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