Blogspot - badpitch.blogspot.com - Bad Pitch Blog
General Information:
Latest News:
When You Send a Bad Pitch 7 Aug 2013 | 10:16 pm
To remind everyone that .gifs are fun...and that we're not evil, I created this wildly assumptive timeline of what happens when someone sends a bad pitch. Spray & Pray The interns get around to mass ...
YouTube Video Details Media Relations Process* 6 Jul 2013 | 12:04 am
When I see a PR for Dummies book, I take pause. I'm a fan of the series, but I doubt anyone likes seeing a good part of their career broken down into easy to follow steps. We all know there's more to ...
Five Questions to Ask BEFORE You Hijack the News 25 Jun 2013 | 10:01 pm
Thanks to Lori Russo for inspiring this post. You want to make news. We get it. You're smart and, for several reasons, following current events when you spot a trending news story. More importantly, y...
Skip the Inspiration. Get to Work! 12 Jun 2013 | 08:39 am
At a recent event, a colleague ended his presentation with this quote from Chuck Close. "Inspiration is for amateurs; the rest of us just show up and get to work." Close isn't being arrogant. His poi...
The "Celeb is Dead, Quote My Expert" Pitch: TWO THUMBS DOWN 5 Apr 2013 | 10:10 pm
It's obvious that when an institution of opinion the likes of Roger Ebert passes away...due to cancer no less...it sucks. When you find out the aforementioned movie critic passed away via email, it s...
How To Create (smarter) Editorial Calendars 8 Mar 2013 | 01:33 am
At the recent Solo PR Summit, I connected with Sarah Evans. You probably know her as PRSarahEvans, owner of Sevans Strategy and Tracky's "Chief Evangelist." She's also the author of [RE]FRAME: Little ...
Last-Minute, Non-Profit Pitch Rakes In Coverage 24 Feb 2013 | 09:54 pm
At the #solopr conference, I encouraged attendees to send us good pitches. It's a standing order for our readers as well. Send us your successful pitch and a link to the ink for our consideration. Ra...
Ad Age Editor, Ken Wheaton, Shows PR How to Pitch 22 Feb 2013 | 03:17 am
Ken Wheaton is Advertising Age's managing editor. He's also an author. Since I pitch Ad Age, his email caught my attention when it landed in my LinkedIn inbox. His subject line, "Bacon and Egg Man, My...
Time Editor Takes to Facebook to Shine a Light on Bad Pitches 23 Jan 2013 | 11:29 pm
Our Los Angeles-based friend, Serena, tipped us off to Time's Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we're glad. But we're betting the agency...
Client Taps Paid Media to Lure Pay for Performance PR 23 Oct 2012 | 09:50 pm
The issue with lozenges? No matter what the flavor is, they suck. But a pitch from Ben at Solomon McCown & Company, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founde...
