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The New Beyond the Paid 14 Sep 2012 | 05:07 pm
Hello loyal readers! I’m really excited to announce my new blog over at www.beyondthepaid.com! Go check it out! This website will eventually be going away, so please subscribe to my new blog so you ...
Beyond the Paid Best Of, Summer 2012 Edition 31 Aug 2012 | 05:06 pm
Here in the US, Labor Day weekend is upon us already - the holiday that marks the end of the summer. It's always a bittersweet time - while we all love summer vacation, it's also nice to get a break ...
4 Ways to Kill Your PPC Health 24 Aug 2012 | 04:52 pm
Most medical experts agree that patients should take responsibility for their own health. While it’s a doctor’s job to help the patient get well, the patient needs to cooperate. When the doctor and pa...
Using Call Extensions in PPC 10 Aug 2012 | 05:13 pm
When you think about PPC, you think about the online world: online searches, online ads, and online websites where a conversion happens. The offline world often doesn’t factor into the picture of PP...
10 Resources for New PPC Pros 27 Jul 2012 | 08:05 pm
Over the past 18 months or so, I’ve had the pleasure of writing a series of articles for Web Marketing Today on PPC Basics. If you haven’t been over to the WMT site lately, give it a read – there are...
PPC: Still Alive and Kicking 6 Jul 2012 | 07:58 pm
There seems to be a bit of a fad going around lately. Apparently it's all the rage to go around saying that PPC is dead. A few months ago, some fool who isn't even a PPC pro came out saying that PPC...
12 Links Every PPC Pro Should Bookmark 29 Jun 2012 | 08:05 pm
Every day, there is a plethora of great PPC info shared across the web: on blogs, in social media, and in forums. Most of it falls into the “that’s interesting” category, but nothing more. Periodic...
Using Keyword Level URLs in PPC 22 Jun 2012 | 07:57 pm
In PPC, we have almost unlimited choices in how we structure our accounts. The flexibility is one of the reasons why I love PPC: every account is different, and we can tailor the structure and setti...
Picking a PPC Landing Page 15 Jun 2012 | 08:16 pm
Countless articles and blog posts have been written about setting up and managing PPC campaigns. From keyword research, to ad copy development, to account structure, to networks, geotargeting, and on...
Auditing PPC Campaigns - My SMX Presentation 8 Jun 2012 | 07:45 pm
Well, another SMX Advanced has come to a close. The conference always goes by shockingly fast, with so much great information sharing and networking going on. This year, I had the honor of presentin...
